Discover 5w.design design foundations
Learn how 5w.design uses colors and fonts to enhance user experience and design coherence.
Last update: 07/20/2024
ICONS
TYPOGRAPHIES
Aa
ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 0123456789 !@#$%^&*()
Aa
ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 0123456789 !@#$%^&*()
Aa
ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 0123456789 !@#$%^&*()
COLORS
CALL TO ACTION
The call to action color is specifically chosen to stand out on the page. It's used on elements that require user interaction or urgent attention, such as "submit" buttons, promotional banners, or important links.
50
50
#ffffff
100
100
#fff7f5
200
200
#ffcec2
300
300
#ffa58f
400
400
#ff7c5c
500
500
#ff5429
600
600
#f53100
700
700
#c22700
800
800
#8f1d00
900
900
#5c1200
950
950
#290800
HERO
The hero color is used to draw attention to the most important content on the page. It's the main color used on content above the fold.
50
50
#ffffff
100
100
#fff7f5
200
200
#ffcec2
300
300
#ffa58f
400
400
#ff7c5c
500
500
#ff5429
600
600
#f53100
700
700
#c22700
800
800
#8f1d00
900
900
#5c1200
950
950
#290800
ACCENT
The accent color is used to highlight important elements on the page, such as headings, links, or buttons. It's a secondary color that complements the primary color scheme.
50
50
#ffffff
100
100
#ffdacc
200
200
#ffb499
300
300
#ff8f66
400
400
#ff6933
500
500
#ff4400
600
600
#cc3600
700
700
#992900
800
800
#661b00
900
900
#330e00
950
950
#000000
BACKGROUND
The background color is the primary color used in the background of the page. It's a neutral color that provides a backdrop for the content on the page.
50
50
#ffffff
100
100
#ffffff
200
200
#ffffff
300
300
#ffffff
400
400
#ffffff
500
500
#ffffff
600
600
#e6e6e6
700
700
#cccccc
800
800
#b3b3b3
900
900
#999999
950
950
#808080
SURFACE
The surface color is used to create depth and dimension on the page. It's a light color that's used on elements like cards, modals, and other surfaces that need to stand out from the background.
50
50
#a1a1a1
100
100
#878787
200
200
#6e6e6e
300
300
#545454
400
400
#3b3b3b
500
500
#212121
600
600
#080808
700
700
#000000
800
800
#000000
900
900
#000000
950
950
#000000
