Discover arvato.com design foundations
Learn how arvato.com uses colors and fonts to enhance user experience and design coherence.
Last update: 07/10/2024
ICONS
TYPOGRAPHIES
Aa
ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 0123456789 !@#$%^&*()
Aa
ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 0123456789 !@#$%^&*()
Aa
ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 0123456789 !@#$%^&*()
COLORS
CALL TO ACTION
The call to action color is specifically chosen to stand out on the page. It's used on elements that require user interaction or urgent attention, such as "submit" buttons, promotional banners, or important links.
50
50
#97a9b5
100
100
#7991a0
200
200
#5f7786
300
300
#4a5d68
400
400
#35424b
500
500
#20282d
600
600
#0b0d0f
700
700
#000000
800
800
#000000
900
900
#000000
950
950
#000000
HERO
The hero color is used to draw attention to the most important content on the page. It's the main color used on content above the fold.
50
50
#97a9b5
100
100
#7991a0
200
200
#5f7786
300
300
#4a5d68
400
400
#35424b
500
500
#20282d
600
600
#0b0d0f
700
700
#000000
800
800
#000000
900
900
#000000
950
950
#000000
ACCENT
The accent color is used to highlight important elements on the page, such as headings, links, or buttons. It's a secondary color that complements the primary color scheme.
50
50
#98a1a4
100
100
#7d888c
200
200
#656e72
300
300
#4d5456
400
400
#353a3b
500
500
#1d2020
600
600
#050505
700
700
#000000
800
800
#000000
900
900
#000000
950
950
#000000
BACKGROUND
The background color is the primary color used in the background of the page. It's a neutral color that provides a backdrop for the content on the page.
50
50
#98a1a4
100
100
#7d888c
200
200
#656e72
300
300
#4d5456
400
400
#353a3b
500
500
#1d2020
600
600
#050505
700
700
#000000
800
800
#000000
900
900
#000000
950
950
#000000
SURFACE
The surface color is used to create depth and dimension on the page. It's a light color that's used on elements like cards, modals, and other surfaces that need to stand out from the background.
50
50
#98a1a4
100
100
#7d888c
200
200
#656e72
300
300
#4d5456
400
400
#353a3b
500
500
#1d2020
600
600
#050505
700
700
#000000
800
800
#000000
900
900
#000000
950
950
#000000
