Discover bluebutton.cms.gov design foundations

Learn how bluebutton.cms.gov uses colors and fonts to enhance user experience and design coherence.

Last update: 07/08/2024

ICONS


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Favicon

TYPOGRAPHIES


Aa

Open Sans - 400 - normal

ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 0123456789 !@#$%^&*()

Aa

Open Sans - 600 - normal

ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 0123456789 !@#$%^&*()

Aa

Open Sans - 700 - normal

ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 0123456789 !@#$%^&*()

Aa

Roboto - 400 - normal

ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 0123456789 !@#$%^&*()

Aa

Roboto - 600 - normal

ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 0123456789 !@#$%^&*()

Aa

Roboto - 700 - normal

ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 0123456789 !@#$%^&*()

Aa

sans-serif - 400 - normal

ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 0123456789 !@#$%^&*()

COLORS


CALL TO ACTION

The call to action color is specifically chosen to stand out on the page. It's used on elements that require user interaction or urgent attention, such as "submit" buttons, promotional banners, or important links.

50

50

#bde4ff

100

100

#8ad0ff

200

200

#57bcff

300

300

#24a7ff

400

400

#0090f0

500

500

#0071bd

600

600

#00538a

700

700

#003457

800

800

#001524

900

900

#000000

950

950

#000000

HERO

The hero color is used to draw attention to the most important content on the page. It's the main color used on content above the fold.

50

50

#bde4ff

100

100

#8ad0ff

200

200

#57bcff

300

300

#24a7ff

400

400

#0090f0

500

500

#0071bd

600

600

#00538a

700

700

#003457

800

800

#001524

900

900

#000000

950

950

#000000

ACCENT

The accent color is used to highlight important elements on the page, such as headings, links, or buttons. It's a secondary color that complements the primary color scheme.

50

50

#808080

100

100

#666666

200

200

#4d4d4d

300

300

#333333

400

400

#1a1a1a

500

500

#000000

600

600

#000000

700

700

#000000

800

800

#000000

900

900

#000000

950

950

#000000

BACKGROUND

The background color is the primary color used in the background of the page. It's a neutral color that provides a backdrop for the content on the page.

50

50

#ffffff

100

100

#ffffff

200

200

#ffffff

300

300

#ffffff

400

400

#ffffff

500

500

#f2f2f2

600

600

#d9d9d9

700

700

#bfbfbf

800

800

#a6a6a6

900

900

#8c8c8c

950

950

#737373

SURFACE

The surface color is used to create depth and dimension on the page. It's a light color that's used on elements like cards, modals, and other surfaces that need to stand out from the background.

50

50

#ffffff

100

100

#ffffff

200

200

#ffffff

300

300

#ffffff

400

400

#ffffff

500

500

#f2f2f2

600

600

#d9d9d9

700

700

#bfbfbf

800

800

#a6a6a6

900

900

#8c8c8c

950

950

#737373