Discover character.ai design foundations
Learn how character.ai uses colors and fonts to enhance user experience and design coherence.
Last update: 07/08/2024
ICONS
TYPOGRAPHIES
Aa
ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 0123456789 !@#$%^&*()
Aa
ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 0123456789 !@#$%^&*()
Aa
ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 0123456789 !@#$%^&*()
Aa
ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 0123456789 !@#$%^&*()
Aa
ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 0123456789 !@#$%^&*()
Aa
ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 0123456789 !@#$%^&*()
Aa
ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 0123456789 !@#$%^&*()
COLORS
CALL TO ACTION
The call to action color is specifically chosen to stand out on the page. It's used on elements that require user interaction or urgent attention, such as "submit" buttons, promotional banners, or important links.
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50
#9b9ba6
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100
#80808e
200
200
#676774
300
300
#4f4f59
400
400
#37373e
500
500
#1f1f23
600
600
#070708
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700
#000000
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800
#000000
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900
#000000
950
950
#000000
HERO
The hero color is used to draw attention to the most important content on the page. It's the main color used on content above the fold.
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50
#ffffff
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100
#ffffff
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200
#ffffff
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300
#ffffff
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400
#ffffff
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500
#f4f4f5
600
600
#dadadd
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700
#bfbfc5
800
800
#a4a4ad
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900
#898994
950
950
#6f6f7b
ACCENT
The accent color is used to highlight important elements on the page, such as headings, links, or buttons. It's a secondary color that complements the primary color scheme.
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50
#ffffff
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100
#ffffff
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200
#ffffff
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300
#ffffff
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400
#f4f4f6
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500
#d8d8df
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600
#bcbcc7
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700
#a0a0b0
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800
#858599
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900
#6b6b80
950
950
#545464
BACKGROUND
The background color is the primary color used in the background of the page. It's a neutral color that provides a backdrop for the content on the page.
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50
#ffffff
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100
#ffffff
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200
#ffffff
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300
#ffffff
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400
#ffffff
500
500
#f4f4f5
600
600
#dadadd
700
700
#bfbfc5
800
800
#a4a4ad
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900
#898994
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#6f6f7b
SURFACE
The surface color is used to create depth and dimension on the page. It's a light color that's used on elements like cards, modals, and other surfaces that need to stand out from the background.
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50
#ffffff
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100
#ffffff
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200
#ffffff
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300
#ffffff
400
400
#ffffff
500
500
#f4f4f5
600
600
#dadadd
700
700
#bfbfc5
800
800
#a4a4ad
900
900
#898994
950
950
#6f6f7b
