Discover gumroad.com design foundations
Learn how gumroad.com uses colors and fonts to enhance user experience and design coherence.
Last update: 07/01/2024
ICONS
TYPOGRAPHIES
Aa
ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 0123456789 !@#$%^&*()
Aa
ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 0123456789 !@#$%^&*()
COLORS
CALL TO ACTION
The call to action color is specifically chosen to stand out on the page. It's used on elements that require user interaction or urgent attention, such as "submit" buttons, promotional banners, or important links.
50
50
#808080
100
100
#666666
200
200
#4d4d4d
300
300
#333333
400
400
#1a1a1a
500
500
#000000
600
600
#000000
700
700
#000000
800
800
#000000
900
900
#000000
950
950
#000000
HERO
The hero color is used to draw attention to the most important content on the page. It's the main color used on content above the fold.
50
50
#ffffff
100
100
#ffffff
200
200
#ffffff
300
300
#ffffff
400
400
#ffffff
500
500
#f4f4f0
600
600
#deded3
700
700
#c9c9b6
800
800
#b3b398
900
900
#9d9d7b
950
950
#848462
ACCENT
The accent color is used to highlight important elements on the page, such as headings, links, or buttons. It's a secondary color that complements the primary color scheme.
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50
#ffffff
100
100
#ffffff
200
200
#ffffff
300
300
#fff5fd
400
400
#ffc2f3
500
500
#ff8fe9
600
600
#ff5cde
700
700
#ff29d4
800
800
#f500c4
900
900
#c2009b
950
950
#8f0072
BACKGROUND
The background color is the primary color used in the background of the page. It's a neutral color that provides a backdrop for the content on the page.
50
50
#ffffff
100
100
#ffffff
200
200
#ffffff
300
300
#ffffff
400
400
#ffffff
500
500
#f4f4f0
600
600
#deded3
700
700
#c9c9b6
800
800
#b3b398
900
900
#9d9d7b
950
950
#848462
SURFACE
The surface color is used to create depth and dimension on the page. It's a light color that's used on elements like cards, modals, and other surfaces that need to stand out from the background.
50
50
#ffffff
100
100
#ffffff
200
200
#ffffff
300
300
#ffffff
400
400
#ffffff
500
500
#f4f4f0
600
600
#deded3
700
700
#c9c9b6
800
800
#b3b398
900
900
#9d9d7b
950
950
#848462
