Discover hm.com design foundations
Learn how hm.com uses colors and fonts to enhance user experience and design coherence.
Last update: 07/11/2024
ICONS
TYPOGRAPHIES
Aa
ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 0123456789 !@#$%^&*()
Aa
ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 0123456789 !@#$%^&*()
COLORS
CALL TO ACTION
The call to action color is specifically chosen to stand out on the page. It's used on elements that require user interaction or urgent attention, such as "submit" buttons, promotional banners, or important links.
50
50
#ffc7d4
100
100
#ff94ad
200
200
#ff6186
300
300
#ff2e5f
400
400
#fa003a
500
500
#c7002e
600
600
#940023
700
700
#610017
800
800
#2e000b
900
900
#000000
950
950
#000000
HERO
The hero color is used to draw attention to the most important content on the page. It's the main color used on content above the fold.
50
50
#ffc7d4
100
100
#ff94ad
200
200
#ff6186
300
300
#ff2e5f
400
400
#fa003a
500
500
#c7002e
600
600
#940023
700
700
#610017
800
800
#2e000b
900
900
#000000
950
950
#000000
ACCENT
The accent color is used to highlight important elements on the page, such as headings, links, or buttons. It's a secondary color that complements the primary color scheme.
50
50
#ffffff
100
100
#ffcccc
200
200
#ff9999
300
300
#ff6666
400
400
#ff3333
500
500
#ff0000
600
600
#cc0000
700
700
#990000
800
800
#660000
900
900
#330000
950
950
#000000
BACKGROUND
The background color is the primary color used in the background of the page. It's a neutral color that provides a backdrop for the content on the page.
50
50
#ffc7d4
100
100
#ff94ad
200
200
#ff6186
300
300
#ff2e5f
400
400
#fa003a
500
500
#c7002e
600
600
#940023
700
700
#610017
800
800
#2e000b
900
900
#000000
950
950
#000000
SURFACE
The surface color is used to create depth and dimension on the page. It's a light color that's used on elements like cards, modals, and other surfaces that need to stand out from the background.
50
50
#ffffff
100
100
#ffffff
200
200
#ffffff
300
300
#ffffff
400
400
#ffffff
500
500
#f2f2f2
600
600
#d9d9d9
700
700
#bfbfbf
800
800
#a6a6a6
900
900
#8c8c8c
950
950
#737373
