Discover idwpublishing.com design foundations
Learn how idwpublishing.com uses colors and fonts to enhance user experience and design coherence.
Last update: 07/01/2024
ICONS
TYPOGRAPHIES
Aa
ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 0123456789 !@#$%^&*()
Aa
ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 0123456789 !@#$%^&*()
Aa
ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 0123456789 !@#$%^&*()
Aa
ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 0123456789 !@#$%^&*()
COLORS
CALL TO ACTION
The call to action color is specifically chosen to stand out on the page. It's used on elements that require user interaction or urgent attention, such as "submit" buttons, promotional banners, or important links.
50
50
#fbfff0
100
100
#f0ffbd
200
200
#e4ff8a
300
300
#d8ff57
400
400
#ccff24
500
500
#b8f000
600
600
#91bd00
700
700
#6a8a00
800
800
#425700
900
900
#1b2400
950
950
#000000
HERO
The hero color is used to draw attention to the most important content on the page. It's the main color used on content above the fold.
50
50
#8b8bd0
100
100
#6767c1
200
200
#4747ae
300
300
#38388a
400
400
#292965
500
500
#1b1b41
600
600
#0c0c1d
700
700
#000000
800
800
#000000
900
900
#000000
950
950
#000000
ACCENT
The accent color is used to highlight important elements on the page, such as headings, links, or buttons. It's a secondary color that complements the primary color scheme.
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50
#d1ffea
100
100
#9effd3
200
200
#6bffbc
300
300
#38ffa5
400
400
#05ff8f
500
500
#00d173
600
600
#009e57
700
700
#006b3b
800
800
#00381f
900
900
#000503
950
950
#000000
BACKGROUND
The background color is the primary color used in the background of the page. It's a neutral color that provides a backdrop for the content on the page.
50
50
#8b8bd0
100
100
#6767c1
200
200
#4747ae
300
300
#38388a
400
400
#292965
500
500
#1b1b41
600
600
#0c0c1d
700
700
#000000
800
800
#000000
900
900
#000000
950
950
#000000
SURFACE
The surface color is used to create depth and dimension on the page. It's a light color that's used on elements like cards, modals, and other surfaces that need to stand out from the background.
50
50
#9c9c9c
100
100
#828282
200
200
#696969
300
300
#4f4f4f
400
400
#363636
500
500
#1c1c1c
600
600
#030303
700
700
#000000
800
800
#000000
900
900
#000000
950
950
#000000
