Discover idwpublishing.com design foundations

Learn how idwpublishing.com uses colors and fonts to enhance user experience and design coherence.

Last update: 07/01/2024

ICONS


Favicon 180x180
Favicon

TYPOGRAPHIES


Aa

poppins - 400 - normal

ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 0123456789 !@#$%^&*()

Aa

poppins - 600 - normal

ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 0123456789 !@#$%^&*()

Aa

poppins - 700 - normal

ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 0123456789 !@#$%^&*()

Aa

poppins - 900 - normal

ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 0123456789 !@#$%^&*()

COLORS


CALL TO ACTION

The call to action color is specifically chosen to stand out on the page. It's used on elements that require user interaction or urgent attention, such as "submit" buttons, promotional banners, or important links.

50

50

#fbfff0

100

100

#f0ffbd

200

200

#e4ff8a

300

300

#d8ff57

400

400

#ccff24

500

500

#b8f000

600

600

#91bd00

700

700

#6a8a00

800

800

#425700

900

900

#1b2400

950

950

#000000

HERO

The hero color is used to draw attention to the most important content on the page. It's the main color used on content above the fold.

50

50

#8b8bd0

100

100

#6767c1

200

200

#4747ae

300

300

#38388a

400

400

#292965

500

500

#1b1b41

600

600

#0c0c1d

700

700

#000000

800

800

#000000

900

900

#000000

950

950

#000000

ACCENT

The accent color is used to highlight important elements on the page, such as headings, links, or buttons. It's a secondary color that complements the primary color scheme.

50

50

#d1ffea

100

100

#9effd3

200

200

#6bffbc

300

300

#38ffa5

400

400

#05ff8f

500

500

#00d173

600

600

#009e57

700

700

#006b3b

800

800

#00381f

900

900

#000503

950

950

#000000

BACKGROUND

The background color is the primary color used in the background of the page. It's a neutral color that provides a backdrop for the content on the page.

50

50

#8b8bd0

100

100

#6767c1

200

200

#4747ae

300

300

#38388a

400

400

#292965

500

500

#1b1b41

600

600

#0c0c1d

700

700

#000000

800

800

#000000

900

900

#000000

950

950

#000000

SURFACE

The surface color is used to create depth and dimension on the page. It's a light color that's used on elements like cards, modals, and other surfaces that need to stand out from the background.

50

50

#9c9c9c

100

100

#828282

200

200

#696969

300

300

#4f4f4f

400

400

#363636

500

500

#1c1c1c

600

600

#030303

700

700

#000000

800

800

#000000

900

900

#000000

950

950

#000000