Discover kpmg.com design foundations
Learn how kpmg.com uses colors and fonts to enhance user experience and design coherence.
Last update: 07/22/2024
ICONS
TYPOGRAPHIES
Aa
ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 0123456789 !@#$%^&*()
Aa
ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 0123456789 !@#$%^&*()
Aa
ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 0123456789 !@#$%^&*()
COLORS
CALL TO ACTION
The call to action color is specifically chosen to stand out on the page. It's used on elements that require user interaction or urgent attention, such as "submit" buttons, promotional banners, or important links.
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50
#ffffff
100
100
#d2daf9
200
200
#a5b6f3
300
300
#7891ed
400
400
#4a6ce8
500
500
#1d48e2
600
600
#1739b5
700
700
#122b87
800
800
#0c1d5a
900
900
#060e2d
950
950
#000000
HERO
The hero color is used to draw attention to the most important content on the page. It's the main color used on content above the fold.
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50
#c9ceee
100
100
#a2ace2
200
200
#7b89d5
300
300
#5466c9
400
400
#384bb2
500
500
#2c3a8c
600
600
#202a65
700
700
#141a3e
800
800
#070a17
900
900
#000000
950
950
#000000
ACCENT
The accent color is used to highlight important elements on the page, such as headings, links, or buttons. It's a secondary color that complements the primary color scheme.
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50
#ffffff
100
100
#ffffff
200
200
#ffffff
300
300
#ffffff
400
400
#ffffff
500
500
#ffffff
600
600
#e6e6e6
700
700
#cccccc
800
800
#b3b3b3
900
900
#999999
950
950
#808080
BACKGROUND
The background color is the primary color used in the background of the page. It's a neutral color that provides a backdrop for the content on the page.
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50
#ffffff
100
100
#ffffff
200
200
#ffffff
300
300
#ffffff
400
400
#ffffff
500
500
#ffffff
600
600
#e6e6e6
700
700
#cccccc
800
800
#b3b3b3
900
900
#999999
950
950
#808080
SURFACE
The surface color is used to create depth and dimension on the page. It's a light color that's used on elements like cards, modals, and other surfaces that need to stand out from the background.
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50
#8fb8ff
100
100
#5c98ff
200
200
#2977ff
300
300
#005af5
400
400
#0047c2
500
500
#00348f
600
600
#00225c
700
700
#000f29
800
800
#000000
900
900
#000000
950
950
#000000
