Discover kurzgesagt.com design foundations

Learn how kurzgesagt.com uses colors and fonts to enhance user experience and design coherence.

Last update: 07/10/2024

ICONS


Favicon 180x180
Favicon

TYPOGRAPHIES


Aa

lucida sans, lucida grande, lucida sans unicode, tahoma, sans-serif - 400 - normal

ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 0123456789 !@#$%^&*()

Aa

lucida sans, lucida grande, lucida sans unicode, tahoma, sans-serif - 700 - italic

ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 0123456789 !@#$%^&*()

Aa

lucida sans, lucida grande, lucida sans unicode, tahoma, sans-serif - 700 - normal

ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 0123456789 !@#$%^&*()

COLORS


CALL TO ACTION

The call to action color is specifically chosen to stand out on the page. It's used on elements that require user interaction or urgent attention, such as "submit" buttons, promotional banners, or important links.

50

50

#ffffff

100

100

#ffffff

200

200

#ffffff

300

300

#ffffff

400

400

#ffffff

500

500

#e8edde

600

600

#d1dabe

700

700

#bac89d

800

800

#a3b67c

900

900

#8ba35c

950

950

#708349

HERO

The hero color is used to draw attention to the most important content on the page. It's the main color used on content above the fold.

50

50

#ffffff

100

100

#ffffff

200

200

#ffffff

300

300

#ffffff

400

400

#ffffff

500

500

#e8eae1

600

600

#d1d5c3

700

700

#bac0a5

800

800

#a3ab87

900

900

#8d9669

950

950

#707854

ACCENT

The accent color is used to highlight important elements on the page, such as headings, links, or buttons. It's a secondary color that complements the primary color scheme.

50

50

#ffffff

100

100

#ffffff

200

200

#ffffff

300

300

#ffffff

400

400

#ffffff

500

500

#ffffff

600

600

#e6e6e6

700

700

#cccccc

800

800

#b3b3b3

900

900

#999999

950

950

#808080

BACKGROUND

The background color is the primary color used in the background of the page. It's a neutral color that provides a backdrop for the content on the page.

50

50

#ffffff

100

100

#ffffff

200

200

#ffffff

300

300

#ffffff

400

400

#ffffff

500

500

#e8eae1

600

600

#d1d5c3

700

700

#bac0a5

800

800

#a3ab87

900

900

#8d9669

950

950

#707854

SURFACE

The surface color is used to create depth and dimension on the page. It's a light color that's used on elements like cards, modals, and other surfaces that need to stand out from the background.

50

50

#ffffff

100

100

#ffffff

200

200

#ffffff

300

300

#ffffff

400

400

#ffffff

500

500

#e8eae1

600

600

#d1d5c3

700

700

#bac0a5

800

800

#a3ab87

900

900

#8d9669

950

950

#707854