Discover medium.com design foundations
Learn how medium.com uses colors and fonts to enhance user experience and design coherence.
Last update: 07/04/2024
ICONS
TYPOGRAPHIES
Aa
ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 0123456789 !@#$%^&*()
Aa
ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 0123456789 !@#$%^&*()
Aa
ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 0123456789 !@#$%^&*()
COLORS
CALL TO ACTION
The call to action color is specifically chosen to stand out on the page. It's used on elements that require user interaction or urgent attention, such as "submit" buttons, promotional banners, or important links.
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50
#999999
100
100
#808080
200
200
#666666
300
300
#4d4d4d
400
400
#333333
500
500
#1a1a1a
600
600
#000000
700
700
#000000
800
800
#000000
900
900
#000000
950
950
#000000
HERO
The hero color is used to draw attention to the most important content on the page. It's the main color used on content above the fold.
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50
#ffffff
100
100
#ffffff
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200
#ffffff
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300
#ffffff
400
400
#ffffff
500
500
#f7f4ed
600
600
#e7dfca
700
700
#d7c9a7
800
800
#c8b384
900
900
#b89e61
950
950
#9e8447
ACCENT
The accent color is used to highlight important elements on the page, such as headings, links, or buttons. It's a secondary color that complements the primary color scheme.
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50
#ffffff
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100
#ffffff
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200
#ffffff
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300
#ffffff
400
400
#ffffff
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500
#f7f4ed
600
600
#e7dfca
700
700
#d7c9a7
800
800
#c8b384
900
900
#b89e61
950
950
#9e8447
BACKGROUND
The background color is the primary color used in the background of the page. It's a neutral color that provides a backdrop for the content on the page.
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50
#ffffff
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100
#ffffff
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200
#ffffff
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300
#ffffff
400
400
#ffffff
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500
#f7f4ed
600
600
#e7dfca
700
700
#d7c9a7
800
800
#c8b384
900
900
#b89e61
950
950
#9e8447
SURFACE
The surface color is used to create depth and dimension on the page. It's a light color that's used on elements like cards, modals, and other surfaces that need to stand out from the background.
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50
#ffffff
100
100
#ffffff
200
200
#ffffff
300
300
#ffffff
400
400
#ffffff
500
500
#f7f4ed
600
600
#e7dfca
700
700
#d7c9a7
800
800
#c8b384
900
900
#b89e61
950
950
#9e8447
