Discover once.com design foundations
Learn how once.com uses colors and fonts to enhance user experience and design coherence.
Last update: 06/28/2024
ICONS
TYPOGRAPHIES
Aa
ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 0123456789 !@#$%^&*()
Aa
ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 0123456789 !@#$%^&*()
Aa
ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 0123456789 !@#$%^&*()
Aa
ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 0123456789 !@#$%^&*()
Aa
ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 0123456789 !@#$%^&*()
COLORS
CALL TO ACTION
The call to action color is specifically chosen to stand out on the page. It's used on elements that require user interaction or urgent attention, such as "submit" buttons, promotional banners, or important links.
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50
#e5f1ff
100
100
#b3d4ff
200
200
#80b7ff
300
300
#4d9aff
400
400
#1a7dff
500
500
#0063e6
600
600
#004db3
700
700
#003780
800
800
#00214d
900
900
#000b1a
950
950
#000000
HERO
The hero color is used to draw attention to the most important content on the page. It's the main color used on content above the fold.
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50
#e5f1ff
100
100
#b3d4ff
200
200
#80b7ff
300
300
#4d9aff
400
400
#1a7dff
500
500
#0063e6
600
600
#004db3
700
700
#003780
800
800
#00214d
900
900
#000b1a
950
950
#000000
ACCENT
The accent color is used to highlight important elements on the page, such as headings, links, or buttons. It's a secondary color that complements the primary color scheme.
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50
#ffffff
100
100
#ccccff
200
200
#9999ff
300
300
#6666ff
400
400
#3333ff
500
500
#0000ff
600
600
#0000cc
700
700
#000099
800
800
#000066
900
900
#000033
950
950
#000000
BACKGROUND
The background color is the primary color used in the background of the page. It's a neutral color that provides a backdrop for the content on the page.
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50
#e5f1ff
100
100
#b3d4ff
200
200
#80b7ff
300
300
#4d9aff
400
400
#1a7dff
500
500
#0063e6
600
600
#004db3
700
700
#003780
800
800
#00214d
900
900
#000b1a
950
950
#000000
SURFACE
The surface color is used to create depth and dimension on the page. It's a light color that's used on elements like cards, modals, and other surfaces that need to stand out from the background.
50
50
#e5f1ff
100
100
#b3d4ff
200
200
#80b7ff
300
300
#4d9aff
400
400
#1a7dff
500
500
#0063e6
600
600
#004db3
700
700
#003780
800
800
#00214d
900
900
#000b1a
950
950
#000000
