Discover pitch.com design foundations
Learn how pitch.com uses colors and fonts to enhance user experience and design coherence.
Last update: 07/11/2024
ICONS
TYPOGRAPHIES
Aa
ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 0123456789 !@#$%^&*()
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ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 0123456789 !@#$%^&*()
Aa
ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 0123456789 !@#$%^&*()
Aa
ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 0123456789 !@#$%^&*()
Aa
ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 0123456789 !@#$%^&*()
Aa
ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 0123456789 !@#$%^&*()
COLORS
CALL TO ACTION
The call to action color is specifically chosen to stand out on the page. It's used on elements that require user interaction or urgent attention, such as "submit" buttons, promotional banners, or important links.
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50
#ffffff
100
100
#e0d5fb
200
200
#bda6f7
300
300
#9a77f3
400
400
#7748ef
500
500
#5519eb
600
600
#4211c0
700
700
#320d91
800
800
#220963
900
900
#120434
950
950
#020005
HERO
The hero color is used to draw attention to the most important content on the page. It's the main color used on content above the fold.
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50
#ffffff
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100
#e0d5fb
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200
#bda6f7
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300
#9a77f3
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400
#7748ef
500
500
#5519eb
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600
#4211c0
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700
#320d91
800
800
#220963
900
900
#120434
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950
#020005
ACCENT
The accent color is used to highlight important elements on the page, such as headings, links, or buttons. It's a secondary color that complements the primary color scheme.
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50
#ffffff
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100
#ffffff
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200
#e9ddfe
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300
#caacfc
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400
#ab7bf9
500
500
#8c4af7
600
600
#6d19f5
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700
#5609d3
800
800
#4207a2
900
900
#2e0571
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950
#1a0340
BACKGROUND
The background color is the primary color used in the background of the page. It's a neutral color that provides a backdrop for the content on the page.
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50
#ffffff
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100
#ffffff
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200
#ffffff
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300
#ffffff
400
400
#ffffff
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500
#e6dcfe
600
600
#c3abfc
700
700
#a079fb
800
800
#7d48f9
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900
#5a16f8
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950
#4407d5
SURFACE
The surface color is used to create depth and dimension on the page. It's a light color that's used on elements like cards, modals, and other surfaces that need to stand out from the background.
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50
#ffffff
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100
#ffffff
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200
#ffffff
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300
#ffffff
400
400
#ffffff
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500
#f1f0f5
600
600
#d4d1e0
700
700
#b8b3cb
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800
#9c95b7
900
900
#7f76a2
950
950
#665d89
