Discover aesop.com.cn design foundations
Learn how aesop.com.cn uses colors and fonts to enhance user experience and design coherence.
Last update: 07/09/2024
ICONS
TYPOGRAPHIES
Aa
ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 0123456789 !@#$%^&*()
Aa
ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 0123456789 !@#$%^&*()
Aa
ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 0123456789 !@#$%^&*()
Aa
ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 0123456789 !@#$%^&*()
COLORS
CALL TO ACTION
The call to action color is specifically chosen to stand out on the page. It's used on elements that require user interaction or urgent attention, such as "submit" buttons, promotional banners, or important links.
50
50
#b1c4b1
100
100
#93ae93
200
200
#769876
300
300
#5e7d5e
400
400
#486048
500
500
#324332
600
600
#1d261d
700
700
#070907
800
800
#000000
900
900
#000000
950
950
#000000
HERO
The hero color is used to draw attention to the most important content on the page. It's the main color used on content above the fold.
50
50
#ffffff
100
100
#ffffff
200
200
#ffffff
300
300
#ffffff
400
400
#ffffff
500
500
#fffef0
600
600
#fff9bd
700
700
#fff58a
800
800
#fff157
900
900
#ffed24
950
950
#f0dc00
ACCENT
The accent color is used to highlight important elements on the page, such as headings, links, or buttons. It's a secondary color that complements the primary color scheme.
50
50
#b3b3b3
100
100
#999999
200
200
#808080
300
300
#666666
400
400
#4d4d4d
500
500
#333333
600
600
#1a1a1a
700
700
#000000
800
800
#000000
900
900
#000000
950
950
#000000
BACKGROUND
The background color is the primary color used in the background of the page. It's a neutral color that provides a backdrop for the content on the page.
50
50
#b3b3b3
100
100
#999999
200
200
#808080
300
300
#666666
400
400
#4d4d4d
500
500
#333333
600
600
#1a1a1a
700
700
#000000
800
800
#000000
900
900
#000000
950
950
#000000
SURFACE
The surface color is used to create depth and dimension on the page. It's a light color that's used on elements like cards, modals, and other surfaces that need to stand out from the background.
50
50
#b3b3b3
100
100
#999999
200
200
#808080
300
300
#666666
400
400
#4d4d4d
500
500
#333333
600
600
#1a1a1a
700
700
#000000
800
800
#000000
900
900
#000000
950
950
#000000
