Discover alphabet.com design foundations

Learn how alphabet.com uses colors and fonts to enhance user experience and design coherence.

ICONS


Favicon 180x180
Favicon

TYPOGRAPHIES


Aa

Alphabetsanspro - 300 - normal

ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 0123456789 !@#$%^&*()

Aa

Alphabetsanspro - 500 - normal

ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 0123456789 !@#$%^&*()

Aa

Alphabetslabpro - 500 - normal

ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 0123456789 !@#$%^&*()

COLORS


CALL TO ACTION

The call to action color is specifically chosen to stand out on the page. It's used on elements that require user interaction or urgent attention, such as "submit" buttons, promotional banners, or important links.

50

50

#a3a7e6

100

100

#7b81db

200

200

#535bd0

300

300

#343dbc

400

400

#293094

500

500

#1e236c

600

600

#131644

700

700

#08091c

800

800

#000000

900

900

#000000

950

950

#000000

HERO

The hero color is used to draw attention to the most important content on the page. It's the main color used on content above the fold.

50

50

#a3a7e6

100

100

#7b81db

200

200

#535bd0

300

300

#343dbc

400

400

#293094

500

500

#1e236c

600

600

#131644

700

700

#08091c

800

800

#000000

900

900

#000000

950

950

#000000

ACCENT

The accent color is used to highlight important elements on the page, such as headings, links, or buttons. It's a secondary color that complements the primary color scheme.

50

50

#cacdec

100

100

#a4a9df

200

200

#7f86d2

300

300

#5962c5

400

400

#3d46ae

500

500

#303788

600

600

#222862

700

700

#15183c

800

800

#080917

900

900

#000000

950

950

#000000

BACKGROUND

The background color is the primary color used in the background of the page. It's a neutral color that provides a backdrop for the content on the page.

50

50

#a3a7e6

100

100

#7b81db

200

200

#535bd0

300

300

#343dbc

400

400

#293094

500

500

#1e236c

600

600

#131644

700

700

#08091c

800

800

#000000

900

900

#000000

950

950

#000000

SURFACE

The surface color is used to create depth and dimension on the page. It's a light color that's used on elements like cards, modals, and other surfaces that need to stand out from the background.

50

50

#ffffff

100

100

#ffffff

200

200

#ffffff

300

300

#ffffff

400

400

#ffffff

500

500

#ffffff

600

600

#e6e6e6

700

700

#cccccc

800

800

#b3b3b3

900

900

#999999

950

950

#808080