Discover archetypebrands.co design foundations

CALL TO ACTION

The call to action color is specifically chosen to stand out on the page. It's used on elements that require user interaction or urgent attention, such as "submit" buttons, promotional banners, or important links.

HERO

The hero color is used to draw attention to the most important content on the page. It's the main color used on content above the fold.

ACCENT

The accent color is used to highlight important elements on the page, such as headings, links, or buttons. It's a secondary color that complements the primary color scheme.

BACKGROUND

The background color is the primary color used in the background of the page. It's a neutral color that provides a backdrop for the content on the page.

SURFACE

The surface color is used to create depth and dimension on the page. It's a light color that's used on elements like cards, modals, and other surfaces that need to stand out from the background.