Discover bilibili.com design foundations

Learn how bilibili.com uses colors and fonts to enhance user experience and design coherence.

Last update: 07/10/2024

ICONS


Favicon 180x180
Favicon

TYPOGRAPHIES


Aa

-apple-system, blinkmacsystemfont, helvetica neue, helvetica, arial, pingfang sc, hiragino sans gb, microsoft yahei, sans-serif - 400 - normal

ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 0123456789 !@#$%^&*()

Aa

-apple-system, blinkmacsystemfont, helvetica neue, helvetica, arial, pingfang sc, hiragino sans gb, microsoft yahei, sans-serif - 500 - normal

ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 0123456789 !@#$%^&*()

Aa

-apple-system, blinkmacsystemfont, helvetica neue, helvetica, arial, pingfang sc, hiragino sans gb, microsoft yahei, sans-serif - 600 - normal

ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 0123456789 !@#$%^&*()

COLORS


CALL TO ACTION

The call to action color is specifically chosen to stand out on the page. It's used on elements that require user interaction or urgent attention, such as "submit" buttons, promotional banners, or important links.

50

50

#f5f7fa

100

100

#d3dde9

200

200

#b0c4d8

300

300

#8eaac7

400

400

#6c90b7

500

500

#4f76a1

600

600

#3e5d7e

700

700

#2d445c

800

800

#1d2b3a

900

900

#0c1218

950

950

#000000

HERO

The hero color is used to draw attention to the most important content on the page. It's the main color used on content above the fold.

50

50

#ffffff

100

100

#ffffff

200

200

#ffffff

300

300

#ffffff

400

400

#ffffff

500

500

#f6f7f8

600

600

#dadee2

700

700

#bdc4cb

800

800

#a1abb5

900

900

#84919f

950

950

#697886

ACCENT

The accent color is used to highlight important elements on the page, such as headings, links, or buttons. It's a secondary color that complements the primary color scheme.

50

50

#ffffff

100

100

#ffffff

200

200

#ffffff

300

300

#ffffff

400

400

#ffffff

500

500

#fff1e5

600

600

#ffd6b3

700

700

#ffbb80

800

800

#ffa04d

900

900

#ff851a

950

950

#e66b00

BACKGROUND

The background color is the primary color used in the background of the page. It's a neutral color that provides a backdrop for the content on the page.

50

50

#ffffff

100

100

#ffffff

200

200

#ffffff

300

300

#ffffff

400

400

#ffffff

500

500

#ffffff

600

600

#e6e6e6

700

700

#cccccc

800

800

#b3b3b3

900

900

#999999

950

950

#808080

SURFACE

The surface color is used to create depth and dimension on the page. It's a light color that's used on elements like cards, modals, and other surfaces that need to stand out from the background.

50

50

#ffffff

100

100

#ffffff

200

200

#ffffff

300

300

#ffffff

400

400

#ffffff

500

500

#ffffff

600

600

#e6e6e6

700

700

#cccccc

800

800

#b3b3b3

900

900

#999999

950

950

#808080