Discover bing.com design foundations
Learn how bing.com uses colors and fonts to enhance user experience and design coherence.
Last update: 06/28/2024
ICONS
TYPOGRAPHIES
Aa
ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 0123456789 !@#$%^&*()
Aa
ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 0123456789 !@#$%^&*()
COLORS
CALL TO ACTION
The call to action color is specifically chosen to stand out on the page. It's used on elements that require user interaction or urgent attention, such as "submit" buttons, promotional banners, or important links.
50
50
#d4d4d4
100
100
#bababa
200
200
#a1a1a1
300
300
#878787
400
400
#6e6e6e
500
500
#545454
600
600
#3b3b3b
700
700
#212121
800
800
#080808
900
900
#000000
950
950
#000000
HERO
The hero color is used to draw attention to the most important content on the page. It's the main color used on content above the fold.
50
50
#d4d4d4
100
100
#bababa
200
200
#a1a1a1
300
300
#878787
400
400
#6e6e6e
500
500
#545454
600
600
#3b3b3b
700
700
#212121
800
800
#080808
900
900
#000000
950
950
#000000
ACCENT
The accent color is used to highlight important elements on the page, such as headings, links, or buttons. It's a secondary color that complements the primary color scheme.
50
50
#ffffff
100
100
#ffffff
200
200
#ffffff
300
300
#ffffff
400
400
#ffffff
500
500
#ededed
600
600
#d4d4d4
700
700
#bababa
800
800
#a1a1a1
900
900
#878787
950
950
#6e6e6e
BACKGROUND
The background color is the primary color used in the background of the page. It's a neutral color that provides a backdrop for the content on the page.
50
50
#d4d4d4
100
100
#bababa
200
200
#a1a1a1
300
300
#878787
400
400
#6e6e6e
500
500
#545454
600
600
#3b3b3b
700
700
#212121
800
800
#080808
900
900
#000000
950
950
#000000
SURFACE
The surface color is used to create depth and dimension on the page. It's a light color that's used on elements like cards, modals, and other surfaces that need to stand out from the background.
50
50
#d4d4d4
100
100
#bababa
200
200
#a1a1a1
300
300
#878787
400
400
#6e6e6e
500
500
#545454
600
600
#3b3b3b
700
700
#212121
800
800
#080808
900
900
#000000
950
950
#000000
