Discover dji.com design foundations
Learn how dji.com uses colors and fonts to enhance user experience and design coherence.
Last update: 07/10/2024
ICONS
TYPOGRAPHIES
Aa
ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 0123456789 !@#$%^&*()
Aa
ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 0123456789 !@#$%^&*()
Aa
ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 0123456789 !@#$%^&*()
Aa
ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 0123456789 !@#$%^&*()
COLORS
CALL TO ACTION
The call to action color is specifically chosen to stand out on the page. It's used on elements that require user interaction or urgent attention, such as "submit" buttons, promotional banners, or important links.
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50
#d6ecff
100
100
#a3d4ff
200
200
#70bcff
300
300
#3da5ff
400
400
#0a8dff
500
500
#0072d6
600
600
#0057a3
700
700
#003c70
800
800
#00213d
900
900
#00050a
950
950
#000000
HERO
The hero color is used to draw attention to the most important content on the page. It's the main color used on content above the fold.
50
50
#ffffff
100
100
#ffffff
200
200
#ffffff
300
300
#e9ecf1
400
400
#cad1de
500
500
#aab6ca
600
600
#8b9bb6
700
700
#6c80a3
800
800
#546787
900
900
#414f68
950
950
#2d3748
ACCENT
The accent color is used to highlight important elements on the page, such as headings, links, or buttons. It's a secondary color that complements the primary color scheme.
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50
#808080
100
100
#666666
200
200
#4d4d4d
300
300
#333333
400
400
#1a1a1a
500
500
#000000
600
600
#000000
700
700
#000000
800
800
#000000
900
900
#000000
950
950
#000000
BACKGROUND
The background color is the primary color used in the background of the page. It's a neutral color that provides a backdrop for the content on the page.
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50
#ffffff
100
100
#ffffff
200
200
#ffffff
300
300
#e9ecf1
400
400
#cad1de
500
500
#aab6ca
600
600
#8b9bb6
700
700
#6c80a3
800
800
#546787
900
900
#414f68
950
950
#2d3748
SURFACE
The surface color is used to create depth and dimension on the page. It's a light color that's used on elements like cards, modals, and other surfaces that need to stand out from the background.
50
50
#d6ecff
100
100
#a3d4ff
200
200
#70bcff
300
300
#3da5ff
400
400
#0a8dff
500
500
#0072d6
600
600
#0057a3
700
700
#003c70
800
800
#00213d
900
900
#00050a
950
950
#000000
