Discover dougchatham.com design foundations
Learn how dougchatham.com uses colors and fonts to enhance user experience and design coherence.
Last update: 07/08/2024
ICONS
TYPOGRAPHIES
Aa
ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 0123456789 !@#$%^&*()
Aa
ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 0123456789 !@#$%^&*()
Aa
ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 0123456789 !@#$%^&*()
COLORS
CALL TO ACTION
The call to action color is specifically chosen to stand out on the page. It's used on elements that require user interaction or urgent attention, such as "submit" buttons, promotional banners, or important links.
50
50
#9e9e9e
100
100
#858585
200
200
#6b6b6b
300
300
#525252
400
400
#383838
500
500
#1f1f1f
600
600
#050505
700
700
#000000
800
800
#000000
900
900
#000000
950
950
#000000
HERO
The hero color is used to draw attention to the most important content on the page. It's the main color used on content above the fold.
50
50
#ffffff
100
100
#ffffff
200
200
#ffffff
300
300
#ebf2f9
400
400
#c4d9ed
500
500
#9dc0e2
600
600
#76a7d6
700
700
#4e8eca
800
800
#3575b1
900
900
#295b89
950
950
#1d4162
ACCENT
The accent color is used to highlight important elements on the page, such as headings, links, or buttons. It's a secondary color that complements the primary color scheme.
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50
#ffffff
100
100
#ffffff
200
200
#ffffff
300
300
#ebf2f9
400
400
#c4d9ed
500
500
#9dc0e2
600
600
#76a7d6
700
700
#4e8eca
800
800
#3575b1
900
900
#295b89
950
950
#1d4162
BACKGROUND
The background color is the primary color used in the background of the page. It's a neutral color that provides a backdrop for the content on the page.
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50
#ffffff
100
100
#ffffff
200
200
#ffffff
300
300
#ebf2f9
400
400
#c4d9ed
500
500
#9dc0e2
600
600
#76a7d6
700
700
#4e8eca
800
800
#3575b1
900
900
#295b89
950
950
#1d4162
SURFACE
The surface color is used to create depth and dimension on the page. It's a light color that's used on elements like cards, modals, and other surfaces that need to stand out from the background.
50
50
#9e9e9e
100
100
#858585
200
200
#6b6b6b
300
300
#525252
400
400
#383838
500
500
#1f1f1f
600
600
#050505
700
700
#000000
800
800
#000000
900
900
#000000
950
950
#000000
