Discover etsy.com design foundations
Learn how etsy.com uses colors and fonts to enhance user experience and design coherence.
Last update: 07/20/2024
ICONS
TYPOGRAPHIES
Aa
ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 0123456789 !@#$%^&*()
Aa
ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 0123456789 !@#$%^&*()
Aa
ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 0123456789 !@#$%^&*()
Aa
ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 0123456789 !@#$%^&*()
COLORS
CALL TO ACTION
The call to action color is specifically chosen to stand out on the page. It's used on elements that require user interaction or urgent attention, such as "submit" buttons, promotional banners, or important links.
50
50
#eaecfb
100
100
#bfc5f2
200
200
#959fea
300
300
#6a78e2
400
400
#3f51d9
500
500
#2638c0
600
600
#1d2b95
700
700
#151f6a
800
800
#0d1340
900
900
#040615
950
950
#000000
HERO
The hero color is used to draw attention to the most important content on the page. It's the main color used on content above the fold.
50
50
#ffffff
100
100
#ffffff
200
200
#ffffff
300
300
#ffffff
400
400
#ffffff
500
500
#ffffff
600
600
#e6e6e6
700
700
#cccccc
800
800
#b3b3b3
900
900
#999999
950
950
#808080
ACCENT
The accent color is used to highlight important elements on the page, such as headings, links, or buttons. It's a secondary color that complements the primary color scheme.
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50
#ddf9e7
100
100
#b1f1ca
200
200
#86e9ac
300
300
#5be18e
400
400
#30d971
500
500
#21b55a
600
600
#198a44
700
700
#115f2f
800
800
#09341a
900
900
#020904
950
950
#000000
BACKGROUND
The background color is the primary color used in the background of the page. It's a neutral color that provides a backdrop for the content on the page.
50
50
#ffffff
100
100
#ffffff
200
200
#ffffff
300
300
#ffffff
400
400
#ffffff
500
500
#ffffff
600
600
#e6e6e6
700
700
#cccccc
800
800
#b3b3b3
900
900
#999999
950
950
#808080
SURFACE
The surface color is used to create depth and dimension on the page. It's a light color that's used on elements like cards, modals, and other surfaces that need to stand out from the background.
50
50
#eaecfb
100
100
#bfc5f2
200
200
#959fea
300
300
#6a78e2
400
400
#3f51d9
500
500
#2638c0
600
600
#1d2b95
700
700
#151f6a
800
800
#0d1340
900
900
#040615
950
950
#000000
