Discover fresenius.com design foundations
Learn how fresenius.com uses colors and fonts to enhance user experience and design coherence.
Last update: 07/21/2024
ICONS
TYPOGRAPHIES
Aa
ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 0123456789 !@#$%^&*()
Aa
ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 0123456789 !@#$%^&*()
COLORS
CALL TO ACTION
The call to action color is specifically chosen to stand out on the page. It's used on elements that require user interaction or urgent attention, such as "submit" buttons, promotional banners, or important links.
50
50
#cedade
100
100
#afc3ca
200
200
#91acb6
300
300
#7295a1
400
400
#5a7b87
500
500
#455f68
600
600
#314349
700
700
#1d272b
800
800
#080b0c
900
900
#000000
950
950
#000000
HERO
The hero color is used to draw attention to the most important content on the page. It's the main color used on content above the fold.
50
50
#ffffff
100
100
#ffffff
200
200
#ffffff
300
300
#ffffff
400
400
#ffffff
500
500
#ffffff
600
600
#e6e6e6
700
700
#cccccc
800
800
#b3b3b3
900
900
#999999
950
950
#808080
ACCENT
The accent color is used to highlight important elements on the page, such as headings, links, or buttons. It's a secondary color that complements the primary color scheme.
50
50
#75ffda
100
100
#42ffcd
200
200
#0fffbf
300
300
#00dba1
400
400
#00a87b
500
500
#007556
600
600
#004231
700
700
#000f0b
800
800
#000000
900
900
#000000
950
950
#000000
BACKGROUND
The background color is the primary color used in the background of the page. It's a neutral color that provides a backdrop for the content on the page.
50
50
#ffffff
100
100
#ffffff
200
200
#ffffff
300
300
#ffffff
400
400
#ffffff
500
500
#ffffff
600
600
#e6e6e6
700
700
#cccccc
800
800
#b3b3b3
900
900
#999999
950
950
#808080
SURFACE
The surface color is used to create depth and dimension on the page. It's a light color that's used on elements like cards, modals, and other surfaces that need to stand out from the background.
50
50
#ffffff
100
100
#ffffff
200
200
#ffffff
300
300
#fef5e7
400
400
#fbe0b7
500
500
#f8cb87
600
600
#f5b656
700
700
#f2a126
800
800
#d9870d
900
900
#a9690a
950
950
#784b07
