Discover fruitful.com design foundations
Learn how fruitful.com uses colors and fonts to enhance user experience and design coherence.
Last update: 07/04/2024
ICONS
TYPOGRAPHIES
Aa
ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 0123456789 !@#$%^&*()
Aa
ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 0123456789 !@#$%^&*()
Aa
ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 0123456789 !@#$%^&*()
COLORS
CALL TO ACTION
The call to action color is specifically chosen to stand out on the page. It's used on elements that require user interaction or urgent attention, such as "submit" buttons, promotional banners, or important links.
50
50
#5cf5b8
100
100
#2cf2a3
200
200
#0edd8a
300
300
#0bad6c
400
400
#087d4e
500
500
#054d30
600
600
#021d12
700
700
#000000
800
800
#000000
900
900
#000000
950
950
#000000
HERO
The hero color is used to draw attention to the most important content on the page. It's the main color used on content above the fold.
50
50
#ffffff
100
100
#ffffff
200
200
#ffffff
300
300
#ffffff
400
400
#f7f3ed
500
500
#e8dbc9
600
600
#d9c3a6
700
700
#c9ac82
800
800
#ba945e
900
900
#a17a45
950
950
#7d5f36
ACCENT
The accent color is used to highlight important elements on the page, such as headings, links, or buttons. It's a secondary color that complements the primary color scheme.
50
50
#ffffff
100
100
#ffffff
200
200
#ffffff
300
300
#ffffff
400
400
#ffffff
500
500
#dbffe2
600
600
#a8ffb8
700
700
#75ff8f
800
800
#42ff65
900
900
#0fff3b
950
950
#00db28
BACKGROUND
The background color is the primary color used in the background of the page. It's a neutral color that provides a backdrop for the content on the page.
50
50
#ffffff
100
100
#ffffff
200
200
#ffffff
300
300
#ffffff
400
400
#ffffff
500
500
#ffffff
600
600
#e6e6e6
700
700
#cccccc
800
800
#b3b3b3
900
900
#999999
950
950
#808080
SURFACE
The surface color is used to create depth and dimension on the page. It's a light color that's used on elements like cards, modals, and other surfaces that need to stand out from the background.
50
50
#5cf5b8
100
100
#2cf2a3
200
200
#0edd8a
300
300
#0bad6c
400
400
#087d4e
500
500
#054d30
600
600
#021d12
700
700
#000000
800
800
#000000
900
900
#000000
950
950
#000000
