Discover hubspot.com design foundations
Learn how hubspot.com uses colors and fonts to enhance user experience and design coherence.
Last update: 07/03/2024
ICONS
TYPOGRAPHIES
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ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 0123456789 !@#$%^&*()
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ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 0123456789 !@#$%^&*()
Aa
ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 0123456789 !@#$%^&*()
Aa
ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 0123456789 !@#$%^&*()
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ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 0123456789 !@#$%^&*()
COLORS
CALL TO ACTION
The call to action color is specifically chosen to stand out on the page. It's used on elements that require user interaction or urgent attention, such as "submit" buttons, promotional banners, or important links.
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#ffffff
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100
#ffffff
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200
#ffd6cc
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300
#ffad99
400
400
#ff8566
500
500
#ff5c33
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600
#ff3300
700
700
#cc2900
800
800
#991f00
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900
#661400
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#330a00
HERO
The hero color is used to draw attention to the most important content on the page. It's the main color used on content above the fold.
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50
#ffffff
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100
#ffffff
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200
#ffffff
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300
#ffffff
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400
#ffffff
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500
#ffffff
600
600
#e6e6e6
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700
#cccccc
800
800
#b3b3b3
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900
#999999
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950
#808080
ACCENT
The accent color is used to highlight important elements on the page, such as headings, links, or buttons. It's a secondary color that complements the primary color scheme.
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50
#ffffff
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100
#ffffff
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200
#ffffff
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300
#ffffff
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400
#ffffff
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500
#f7fafc
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600
#d1e0f0
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700
#abc7e3
800
800
#85add6
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900
#5e94c9
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950
#3d7ab8
BACKGROUND
The background color is the primary color used in the background of the page. It's a neutral color that provides a backdrop for the content on the page.
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50
#ffffff
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100
#ffffff
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200
#ffffff
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300
#ffffff
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400
#ffffff
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500
#ffffff
600
600
#e6e6e6
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700
#cccccc
800
800
#b3b3b3
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900
#999999
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950
#808080
SURFACE
The surface color is used to create depth and dimension on the page. It's a light color that's used on elements like cards, modals, and other surfaces that need to stand out from the background.
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50
#ffffff
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100
#ffffff
200
200
#ffd6cc
300
300
#ffad99
400
400
#ff8566
500
500
#ff5c33
600
600
#ff3300
700
700
#cc2900
800
800
#991f00
900
900
#661400
950
950
#330a00
