Discover instagram.com design foundations

Learn how instagram.com uses colors and fonts to enhance user experience and design coherence.

ICONS


Favicon 180x180
Favicon

TYPOGRAPHIES


Aa

-apple-system, blinkmacsystemfont, segoe ui, roboto, helvetica, arial, sans-serif - 400 - normal

ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 0123456789 !@#$%^&*()

Aa

-apple-system, blinkmacsystemfont, segoe ui, roboto, helvetica, arial, sans-serif - 600 - normal

ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 0123456789 !@#$%^&*()

Aa

-apple-system, blinkmacsystemfont, segoe ui, roboto, helvetica, arial, sans-serif - 700 - normal

ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 0123456789 !@#$%^&*()

COLORS


CALL TO ACTION

The call to action color is specifically chosen to stand out on the page. It's used on elements that require user interaction or urgent attention, such as "submit" buttons, promotional banners, or important links.

50

50

#f5fbff

100

100

#c2e7ff

200

200

#8fd2ff

300

300

#5cbeff

400

400

#29a9ff

500

500

#0093f5

600

600

#0074c2

700

700

#00568f

800

800

#00375c

900

900

#001829

950

950

#000000

HERO

The hero color is used to draw attention to the most important content on the page. It's the main color used on content above the fold.

50

50

#ffffff

100

100

#ffffff

200

200

#ffffff

300

300

#ffffff

400

400

#ffffff

500

500

#ffffff

600

600

#e6e6e6

700

700

#cccccc

800

800

#b3b3b3

900

900

#999999

950

950

#808080

ACCENT

The accent color is used to highlight important elements on the page, such as headings, links, or buttons. It's a secondary color that complements the primary color scheme.

50

50

#ffffff

100

100

#ffffff

200

200

#ffffff

300

300

#ffffff

400

400

#ffffff

500

500

#ffffff

600

600

#e6e6e6

700

700

#cccccc

800

800

#b3b3b3

900

900

#999999

950

950

#808080

BACKGROUND

The background color is the primary color used in the background of the page. It's a neutral color that provides a backdrop for the content on the page.

50

50

#ffffff

100

100

#ffffff

200

200

#ffffff

300

300

#ffffff

400

400

#ffffff

500

500

#ffffff

600

600

#e6e6e6

700

700

#cccccc

800

800

#b3b3b3

900

900

#999999

950

950

#808080

SURFACE

The surface color is used to create depth and dimension on the page. It's a light color that's used on elements like cards, modals, and other surfaces that need to stand out from the background.

50

50

#ffffff

100

100

#ffffff

200

200

#ffffff

300

300

#ffffff

400

400

#ffffff

500

500

#ffffff

600

600

#e6e6e6

700

700

#cccccc

800

800

#b3b3b3

900

900

#999999

950

950

#808080