Discover itau.com.br design foundations
Learn how itau.com.br uses colors and fonts to enhance user experience and design coherence.
Last update: 07/04/2024
ICONS
TYPOGRAPHIES
Aa
ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 0123456789 !@#$%^&*()
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ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 0123456789 !@#$%^&*()
Aa
ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 0123456789 !@#$%^&*()
Aa
ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 0123456789 !@#$%^&*()
Aa
ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 0123456789 !@#$%^&*()
Aa
ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 0123456789 !@#$%^&*()
COLORS
CALL TO ACTION
The call to action color is specifically chosen to stand out on the page. It's used on elements that require user interaction or urgent attention, such as "submit" buttons, promotional banners, or important links.
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50
#ffffff
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100
#ffe0cc
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200
#ffc099
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300
#ffa166
400
400
#ff8133
500
500
#ff6200
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600
#cc4e00
700
700
#993b00
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800
#662700
900
900
#331400
950
950
#000000
HERO
The hero color is used to draw attention to the most important content on the page. It's the main color used on content above the fold.
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50
#ffffff
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100
#ffffff
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200
#ffffff
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300
#ffffff
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400
#ffffff
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500
#ffffff
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600
#e6e6e6
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700
#cccccc
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800
#b3b3b3
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900
#999999
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950
#808080
ACCENT
The accent color is used to highlight important elements on the page, such as headings, links, or buttons. It's a secondary color that complements the primary color scheme.
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50
#ffffff
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100
#ffffff
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200
#ffffff
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300
#ffffff
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400
#ffffff
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500
#f1f2f4
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600
#d4d7dd
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700
#b8bdc7
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800
#9ba2b0
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900
#7e889a
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950
#656e81
BACKGROUND
The background color is the primary color used in the background of the page. It's a neutral color that provides a backdrop for the content on the page.
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50
#ffffff
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100
#ffffff
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200
#ffffff
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300
#ffffff
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400
#ffffff
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500
#ffffff
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600
#e6e6e6
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700
#cccccc
800
800
#b3b3b3
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900
#999999
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950
#808080
SURFACE
The surface color is used to create depth and dimension on the page. It's a light color that's used on elements like cards, modals, and other surfaces that need to stand out from the background.
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50
#60af8f
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100
#499275
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200
#38705a
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300
#274e3f
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400
#162c23
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500
#050a08
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600
#000000
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700
#000000
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800
#000000
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900
#000000
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950
#000000
