Discover lg.com design foundations
Learn how lg.com uses colors and fonts to enhance user experience and design coherence.
Last update: 07/11/2024
ICONS
TYPOGRAPHIES
Aa
ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 0123456789 !@#$%^&*()
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ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 0123456789 !@#$%^&*()
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ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 0123456789 !@#$%^&*()
Aa
ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 0123456789 !@#$%^&*()
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ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 0123456789 !@#$%^&*()
Aa
ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 0123456789 !@#$%^&*()
Aa
ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 0123456789 !@#$%^&*()
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ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 0123456789 !@#$%^&*()
COLORS
CALL TO ACTION
The call to action color is specifically chosen to stand out on the page. It's used on elements that require user interaction or urgent attention, such as "submit" buttons, promotional banners, or important links.
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50
#ffffff
100
100
#fbd1d0
200
200
#f6a3a2
300
300
#f27573
400
400
#ee4744
500
500
#e91916
600
600
#bb1411
700
700
#8c0f0d
800
800
#5d0a09
900
900
#2f0504
950
950
#000000
HERO
The hero color is used to draw attention to the most important content on the page. It's the main color used on content above the fold.
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50
#ffffff
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100
#ffffff
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200
#ffffff
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300
#ffffff
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400
#ffffff
500
500
#f1ede5
600
600
#ded6c4
700
700
#ccbfa3
800
800
#baa782
900
900
#a89061
950
950
#8a754c
ACCENT
The accent color is used to highlight important elements on the page, such as headings, links, or buttons. It's a secondary color that complements the primary color scheme.
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50
#ffffff
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100
#ffffff
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200
#ffffff
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300
#ffffff
400
400
#ffffff
500
500
#f1ede5
600
600
#ded6c4
700
700
#ccbfa3
800
800
#baa782
900
900
#a89061
950
950
#8a754c
BACKGROUND
The background color is the primary color used in the background of the page. It's a neutral color that provides a backdrop for the content on the page.
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50
#ffffff
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100
#ffffff
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200
#ffffff
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300
#ffffff
400
400
#ffffff
500
500
#f1ede5
600
600
#ded6c4
700
700
#ccbfa3
800
800
#baa782
900
900
#a89061
950
950
#8a754c
SURFACE
The surface color is used to create depth and dimension on the page. It's a light color that's used on elements like cards, modals, and other surfaces that need to stand out from the background.
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50
#e6e6e6
100
100
#cccccc
200
200
#b3b3b3
300
300
#999999
400
400
#808080
500
500
#666666
600
600
#4d4d4d
700
700
#333333
800
800
#1a1a1a
900
900
#000000
950
950
#000000
