Discover paddle.com design foundations
Learn how paddle.com uses colors and fonts to enhance user experience and design coherence.
Last update: 07/21/2024
ICONS
TYPOGRAPHIES
Aa
ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 0123456789 !@#$%^&*()
Aa
ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 0123456789 !@#$%^&*()
COLORS
CALL TO ACTION
The call to action color is specifically chosen to stand out on the page. It's used on elements that require user interaction or urgent attention, such as "submit" buttons, promotional banners, or important links.
50
50
#a9adc6
100
100
#8b90b1
200
200
#6c739d
300
300
#565b81
400
400
#414662
500
500
#2d3043
600
600
#181a25
700
700
#040406
800
800
#000000
900
900
#000000
950
950
#000000
HERO
The hero color is used to draw attention to the most important content on the page. It's the main color used on content above the fold.
50
50
#7ea5a5
100
100
#628d8d
200
200
#4d6f6f
300
300
#385151
400
400
#243333
500
500
#0f1515
600
600
#000000
700
700
#000000
800
800
#000000
900
900
#000000
950
950
#000000
ACCENT
The accent color is used to highlight important elements on the page, such as headings, links, or buttons. It's a secondary color that complements the primary color scheme.
50
50
#7ea5a5
100
100
#628d8d
200
200
#4d6f6f
300
300
#385151
400
400
#243333
500
500
#0f1515
600
600
#000000
700
700
#000000
800
800
#000000
900
900
#000000
950
950
#000000
BACKGROUND
The background color is the primary color used in the background of the page. It's a neutral color that provides a backdrop for the content on the page.
50
50
#7ea5a5
100
100
#628d8d
200
200
#4d6f6f
300
300
#385151
400
400
#243333
500
500
#0f1515
600
600
#000000
700
700
#000000
800
800
#000000
900
900
#000000
950
950
#000000
SURFACE
The surface color is used to create depth and dimension on the page. It's a light color that's used on elements like cards, modals, and other surfaces that need to stand out from the background.
50
50
#ffffff
100
100
#ffffff
200
200
#ffffff
300
300
#ffffff
400
400
#ffffff
500
500
#dfeaec
600
600
#c0d4d8
700
700
#a0bfc5
800
800
#81a9b1
900
900
#61949e
950
950
#4e767e
