Discover rootsautomation.com design foundations

Learn how rootsautomation.com uses colors and fonts to enhance user experience and design coherence.

Last update: 07/10/2024

ICONS


Favicon 180x180
Favicon

TYPOGRAPHIES


Aa

Roboto - 300 - normal

ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 0123456789 !@#$%^&*()

Aa

Roboto - 400 - normal

ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 0123456789 !@#$%^&*()

Aa

Roboto - 500 - normal

ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 0123456789 !@#$%^&*()

Aa

Roboto - 700 - normal

ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 0123456789 !@#$%^&*()

Aa

Zilla Slab - 600 - normal

ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 0123456789 !@#$%^&*()

Aa

Zilla Slab - 700 - normal

ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 0123456789 !@#$%^&*()

Aa

roboto, sans-serif - 400 - italic

ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 0123456789 !@#$%^&*()

COLORS


CALL TO ACTION

The call to action color is specifically chosen to stand out on the page. It's used on elements that require user interaction or urgent attention, such as "submit" buttons, promotional banners, or important links.

50

50

#ffffff

100

100

#fdfbfe

200

200

#e4cff7

300

300

#cca4ef

400

400

#b479e7

500

500

#9b4de0

600

600

#8325d4

700

700

#681ea9

800

800

#4d167e

900

900

#330f52

950

950

#180727

HERO

The hero color is used to draw attention to the most important content on the page. It's the main color used on content above the fold.

50

50

#e2d1f0

100

100

#caabe3

200

200

#b185d6

300

300

#995ec9

400

400

#813db8

500

500

#663091

600

600

#4b246b

700

700

#301745

800

800

#150a1f

900

900

#000000

950

950

#000000

ACCENT

The accent color is used to highlight important elements on the page, such as headings, links, or buttons. It's a secondary color that complements the primary color scheme.

50

50

#6734ea

100

100

#4c16d4

200

200

#3c11a6

300

300

#2b0d78

400

400

#1a084a

500

500

#0a031c

600

600

#000000

700

700

#000000

800

800

#000000

900

900

#000000

950

950

#000000

BACKGROUND

The background color is the primary color used in the background of the page. It's a neutral color that provides a backdrop for the content on the page.

50

50

#ffffff

100

100

#ffffff

200

200

#ffffff

300

300

#ffffff

400

400

#ffffff

500

500

#f5f6ff

600

600

#c2c8ff

700

700

#8f9aff

800

800

#5c6cff

900

900

#293eff

950

950

#0018f5

SURFACE

The surface color is used to create depth and dimension on the page. It's a light color that's used on elements like cards, modals, and other surfaces that need to stand out from the background.

50

50

#ffffff

100

100

#fdfbfe

200

200

#e4cff7

300

300

#cca4ef

400

400

#b479e7

500

500

#9b4de0

600

600

#8325d4

700

700

#681ea9

800

800

#4d167e

900

900

#330f52

950

950

#180727