Discover samsung.com design foundations

Learn how samsung.com uses colors and fonts to enhance user experience and design coherence.

Last update: 06/28/2024

ICONS


Favicon 180x180
Favicon

TYPOGRAPHIES


Aa

Samsungone - 400 - normal

ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 0123456789 !@#$%^&*()

Aa

Samsungone - 700 - normal

ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 0123456789 !@#$%^&*()

Aa

Samsungsharpsans - 700 - normal

ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 0123456789 !@#$%^&*()

COLORS


CALL TO ACTION

The call to action color is specifically chosen to stand out on the page. It's used on elements that require user interaction or urgent attention, such as "submit" buttons, promotional banners, or important links.

50

50

#808080

100

100

#666666

200

200

#4d4d4d

300

300

#333333

400

400

#1a1a1a

500

500

#000000

600

600

#000000

700

700

#000000

800

800

#000000

900

900

#000000

950

950

#000000

HERO

The hero color is used to draw attention to the most important content on the page. It's the main color used on content above the fold.

50

50

#ffffff

100

100

#ffffff

200

200

#ffffff

300

300

#ffffff

400

400

#ffffff

500

500

#ffffff

600

600

#e6e6e6

700

700

#cccccc

800

800

#b3b3b3

900

900

#999999

950

950

#808080

ACCENT

The accent color is used to highlight important elements on the page, such as headings, links, or buttons. It's a secondary color that complements the primary color scheme.

50

50

#ffffff

100

100

#ebf4ff

200

200

#b8d9ff

300

300

#85beff

400

400

#52a3ff

500

500

#1f87ff

600

600

#006deb

700

700

#0056b8

800

800

#003e85

900

900

#002652

950

950

#000e1f

BACKGROUND

The background color is the primary color used in the background of the page. It's a neutral color that provides a backdrop for the content on the page.

50

50

#ffffff

100

100

#ffffff

200

200

#ffffff

300

300

#ffffff

400

400

#ffffff

500

500

#ffffff

600

600

#e6e6e6

700

700

#cccccc

800

800

#b3b3b3

900

900

#999999

950

950

#808080

SURFACE

The surface color is used to create depth and dimension on the page. It's a light color that's used on elements like cards, modals, and other surfaces that need to stand out from the background.

50

50

#ffffff

100

100

#ffffff

200

200

#ffffff

300

300

#ffffff

400

400

#ffffff

500

500

#ffffff

600

600

#e6e6e6

700

700

#cccccc

800

800

#b3b3b3

900

900

#999999

950

950

#808080