Discover taylorswift.com design foundations
Learn how taylorswift.com uses colors and fonts to enhance user experience and design coherence.
Last update: 06/29/2024
ICONS
TYPOGRAPHIES
Aa
ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 0123456789 !@#$%^&*()
Aa
ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 0123456789 !@#$%^&*()
Aa
ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 0123456789 !@#$%^&*()
Aa
ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 0123456789 !@#$%^&*()
COLORS
CALL TO ACTION
The call to action color is specifically chosen to stand out on the page. It's used on elements that require user interaction or urgent attention, such as "submit" buttons, promotional banners, or important links.
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50
#dad4cd
100
100
#c4bab0
200
200
#afa192
300
300
#998775
400
400
#7e6e5d
500
500
#615448
600
600
#433b32
700
700
#26211c
800
800
#090807
900
900
#000000
950
950
#000000
HERO
The hero color is used to draw attention to the most important content on the page. It's the main color used on content above the fold.
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50
#dad4cd
100
100
#c4bab0
200
200
#afa192
300
300
#998775
400
400
#7e6e5d
500
500
#615448
600
600
#433b32
700
700
#26211c
800
800
#090807
900
900
#000000
950
950
#000000
ACCENT
The accent color is used to highlight important elements on the page, such as headings, links, or buttons. It's a secondary color that complements the primary color scheme.
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50
#808080
100
100
#666666
200
200
#4d4d4d
300
300
#333333
400
400
#1a1a1a
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500
#000000
600
600
#000000
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700
#000000
800
800
#000000
900
900
#000000
950
950
#000000
BACKGROUND
The background color is the primary color used in the background of the page. It's a neutral color that provides a backdrop for the content on the page.
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50
#dad4cd
100
100
#c4bab0
200
200
#afa192
300
300
#998775
400
400
#7e6e5d
500
500
#615448
600
600
#433b32
700
700
#26211c
800
800
#090807
900
900
#000000
950
950
#000000
SURFACE
The surface color is used to create depth and dimension on the page. It's a light color that's used on elements like cards, modals, and other surfaces that need to stand out from the background.
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50
#dad4cd
100
100
#c4bab0
200
200
#afa192
300
300
#998775
400
400
#7e6e5d
500
500
#615448
600
600
#433b32
700
700
#26211c
800
800
#090807
900
900
#000000
950
950
#000000