Discover umb.edu design foundations
Learn how umb.edu uses colors and fonts to enhance user experience and design coherence.
Last update: 07/10/2024
ICONS

TYPOGRAPHIES
Aa
ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 0123456789 !@#$%^&*()
Aa
ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 0123456789 !@#$%^&*()
Aa
ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 0123456789 !@#$%^&*()
Aa
ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 0123456789 !@#$%^&*()
Aa
ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 0123456789 !@#$%^&*()
COLORS
CALL TO ACTION
The call to action color is specifically chosen to stand out on the page. It's used on elements that require user interaction or urgent attention, such as "submit" buttons, promotional banners, or important links.
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50
#ffffff
100
100
#ffffff
200
200
#fff9db
300
300
#fff0a9
400
400
#fee876
500
500
#fedf43
600
600
#fed610
700
700
#dab601
800
800
#a78c01
900
900
#756101
950
950
#423700
HERO
The hero color is used to draw attention to the most important content on the page. It's the main color used on content above the fold.
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50
#e1e3e5
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100
#c6c9cd
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200
#aab0b5
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300
#8f969e
400
400
#747c86
500
500
#5c636a
600
600
#454a4f
700
700
#2d3034
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800
#151719
900
900
#000000
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950
#000000
ACCENT
The accent color is used to highlight important elements on the page, such as headings, links, or buttons. It's a secondary color that complements the primary color scheme.
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50
#7b98db
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100
#5378d0
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200
#345dbc
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300
#294994
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400
#1e356c
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500
#132144
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600
#080e1c
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700
#000000
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800
#000000
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900
#000000
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950
#000000
BACKGROUND
The background color is the primary color used in the background of the page. It's a neutral color that provides a backdrop for the content on the page.
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50
#e1e3e5
100
100
#c6c9cd
200
200
#aab0b5
300
300
#8f969e
400
400
#747c86
500
500
#5c636a
600
600
#454a4f
700
700
#2d3034
800
800
#151719
900
900
#000000
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950
#000000
SURFACE
The surface color is used to create depth and dimension on the page. It's a light color that's used on elements like cards, modals, and other surfaces that need to stand out from the background.
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50
#ffffff
100
100
#ffffff
200
200
#fff9db
300
300
#fff0a9
400
400
#fee876
500
500
#fedf43
600
600
#fed610
700
700
#dab601
800
800
#a78c01
900
900
#756101
950
950
#423700