Discover umb.edu design foundations

Learn how umb.edu uses colors and fonts to enhance user experience and design coherence.

ICONS


Favicon 180x180
Favicon

TYPOGRAPHIES


Aa

Whyte - 400 - normal

ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 0123456789 !@#$%^&*()

Aa

Whyte - 500 - normal

ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 0123456789 !@#$%^&*()

Aa

Whyte - 700 - normal

ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 0123456789 !@#$%^&*()

Aa

Arizona - 400 - normal

ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 0123456789 !@#$%^&*()

Aa

Arizona - 700 - normal

ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 0123456789 !@#$%^&*()

COLORS


CALL TO ACTION

The call to action color is specifically chosen to stand out on the page. It's used on elements that require user interaction or urgent attention, such as "submit" buttons, promotional banners, or important links.

50

50

#ffffff

100

100

#ffffff

200

200

#fff9db

300

300

#fff0a9

400

400

#fee876

500

500

#fedf43

600

600

#fed610

700

700

#dab601

800

800

#a78c01

900

900

#756101

950

950

#423700

HERO

The hero color is used to draw attention to the most important content on the page. It's the main color used on content above the fold.

50

50

#e1e3e5

100

100

#c6c9cd

200

200

#aab0b5

300

300

#8f969e

400

400

#747c86

500

500

#5c636a

600

600

#454a4f

700

700

#2d3034

800

800

#151719

900

900

#000000

950

950

#000000

ACCENT

The accent color is used to highlight important elements on the page, such as headings, links, or buttons. It's a secondary color that complements the primary color scheme.

50

50

#7b98db

100

100

#5378d0

200

200

#345dbc

300

300

#294994

400

400

#1e356c

500

500

#132144

600

600

#080e1c

700

700

#000000

800

800

#000000

900

900

#000000

950

950

#000000

BACKGROUND

The background color is the primary color used in the background of the page. It's a neutral color that provides a backdrop for the content on the page.

50

50

#e1e3e5

100

100

#c6c9cd

200

200

#aab0b5

300

300

#8f969e

400

400

#747c86

500

500

#5c636a

600

600

#454a4f

700

700

#2d3034

800

800

#151719

900

900

#000000

950

950

#000000

SURFACE

The surface color is used to create depth and dimension on the page. It's a light color that's used on elements like cards, modals, and other surfaces that need to stand out from the background.

50

50

#ffffff

100

100

#ffffff

200

200

#fff9db

300

300

#fff0a9

400

400

#fee876

500

500

#fedf43

600

600

#fed610

700

700

#dab601

800

800

#a78c01

900

900

#756101

950

950

#423700