Discover ahrefs.com design foundations
Learn how ahrefs.com uses colors and fonts to enhance user experience and design coherence.
Last update: 06/28/2024
ICONS
TYPOGRAPHIES
Aa
ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 0123456789 !@#$%^&*()
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ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 0123456789 !@#$%^&*()
Aa
ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 0123456789 !@#$%^&*()
Aa
ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 0123456789 !@#$%^&*()
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ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 0123456789 !@#$%^&*()
COLORS
CALL TO ACTION
The call to action color is specifically chosen to stand out on the page. It's used on elements that require user interaction or urgent attention, such as "submit" buttons, promotional banners, or important links.
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#ffffff
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100
#ffe7cc
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200
#ffcf99
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300
#ffb866
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400
#ffa033
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500
#ff8800
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600
#cc6d00
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700
#995200
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#663600
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900
#331b00
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950
#000000
HERO
The hero color is used to draw attention to the most important content on the page. It's the main color used on content above the fold.
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#e1eafe
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100
#afc8fd
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200
#7da5fc
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300
#4b83fb
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400
#1960fa
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500
#0449dc
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600
#0338aa
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700
#022878
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800
#011746
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900
#000714
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950
#000000
ACCENT
The accent color is used to highlight important elements on the page, such as headings, links, or buttons. It's a secondary color that complements the primary color scheme.
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50
#e1eafe
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100
#afc8fd
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200
#7da5fc
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300
#4b83fb
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400
#1960fa
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500
#0449dc
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600
#0338aa
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700
#022878
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800
#011746
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900
#000714
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950
#000000
BACKGROUND
The background color is the primary color used in the background of the page. It's a neutral color that provides a backdrop for the content on the page.
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50
#e1eafe
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100
#afc8fd
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200
#7da5fc
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300
#4b83fb
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400
#1960fa
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500
#0449dc
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600
#0338aa
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700
#022878
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800
#011746
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900
#000714
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#000000
SURFACE
The surface color is used to create depth and dimension on the page. It's a light color that's used on elements like cards, modals, and other surfaces that need to stand out from the background.
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#ffffff
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100
#ffffff
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200
#ffffff
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300
#ffffff
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400
#ffffff
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500
#ffffff
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600
#e6e6e6
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700
#cccccc
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800
#b3b3b3
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900
#999999
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950
#808080
