Discover semrush.com design foundations
Learn how semrush.com uses colors and fonts to enhance user experience and design coherence.
Last update: 06/28/2024
ICONS
TYPOGRAPHIES
Aa
ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 0123456789 !@#$%^&*()
Aa
ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 0123456789 !@#$%^&*()
Aa
ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 0123456789 !@#$%^&*()
Aa
ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 0123456789 !@#$%^&*()
Aa
ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 0123456789 !@#$%^&*()
COLORS
CALL TO ACTION
The call to action color is specifically chosen to stand out on the page. It's used on elements that require user interaction or urgent attention, such as "submit" buttons, promotional banners, or important links.
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50
#ffffff
100
100
#fffbfa
200
200
#ffd5c7
300
300
#ffaf94
400
400
#ff8861
500
500
#ff622e
600
600
#fa3e00
700
700
#c73200
800
800
#942500
900
900
#611800
950
950
#2e0b00
HERO
The hero color is used to draw attention to the most important content on the page. It's the main color used on content above the fold.
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50
#c7aeef
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100
#a983e7
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200
#8c58df
300
300
#6e2dd7
400
400
#5821b0
500
500
#431985
600
600
#2d115a
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700
#18092f
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800
#020104
900
900
#000000
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950
#000000
ACCENT
The accent color is used to highlight important elements on the page, such as headings, links, or buttons. It's a secondary color that complements the primary color scheme.
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50
#ffffff
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100
#ffffff
200
200
#ffffff
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300
#f1e5ff
400
400
#d4b3ff
500
500
#b780ff
600
600
#9a4dff
700
700
#7d1aff
800
800
#6300e6
900
900
#4d00b3
950
950
#370080
BACKGROUND
The background color is the primary color used in the background of the page. It's a neutral color that provides a backdrop for the content on the page.
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50
#ffffff
100
100
#ffffff
200
200
#ffffff
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300
#ffffff
400
400
#fafdff
500
500
#c7ecff
600
600
#94dbff
700
700
#61caff
800
800
#2eb9ff
900
900
#00a7fa
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950
#0085c7
SURFACE
The surface color is used to create depth and dimension on the page. It's a light color that's used on elements like cards, modals, and other surfaces that need to stand out from the background.
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50
#ffffff
100
100
#fffbfa
200
200
#ffd5c7
300
300
#ffaf94
400
400
#ff8861
500
500
#ff622e
600
600
#fa3e00
700
700
#c73200
800
800
#942500
900
900
#611800
950
950
#2e0b00
