Discover seaworld.com design foundations
Learn how seaworld.com uses colors and fonts to enhance user experience and design coherence.
Last update: 06/29/2024
ICONS
TYPOGRAPHIES
Aa
ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 0123456789 !@#$%^&*()
Aa
ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 0123456789 !@#$%^&*()
Aa
ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 0123456789 !@#$%^&*()
Aa
ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 0123456789 !@#$%^&*()
COLORS
CALL TO ACTION
The call to action color is specifically chosen to stand out on the page. It's used on elements that require user interaction or urgent attention, such as "submit" buttons, promotional banners, or important links.
50
50
#7897d3
100
100
#5279c7
200
200
#385fad
300
300
#2c4a87
400
400
#1f3560
500
500
#13203a
600
600
#060b13
700
700
#000000
800
800
#000000
900
900
#000000
950
950
#000000
HERO
The hero color is used to draw attention to the most important content on the page. It's the main color used on content above the fold.
50
50
#eef8fb
100
100
#c5e7f2
200
200
#9bd5e8
300
300
#72c4df
400
400
#48b2d5
500
500
#2b9abf
600
600
#227996
700
700
#19576c
800
800
#0f3643
900
900
#061419
950
950
#000000
ACCENT
The accent color is used to highlight important elements on the page, such as headings, links, or buttons. It's a secondary color that complements the primary color scheme.
50
50
#ffffff
100
100
#ffffff
200
200
#ffffff
300
300
#fef8e7
400
400
#fcebb6
500
500
#f9de85
600
600
#f7d155
700
700
#f5c424
800
800
#dbaa0a
900
900
#aa8508
950
950
#7a5f06
BACKGROUND
The background color is the primary color used in the background of the page. It's a neutral color that provides a backdrop for the content on the page.
50
50
#ffffff
100
100
#ffffff
200
200
#ffffff
300
300
#ffffff
400
400
#ffffff
500
500
#ffffff
600
600
#e6e6e6
700
700
#cccccc
800
800
#b3b3b3
900
900
#999999
950
950
#808080
SURFACE
The surface color is used to create depth and dimension on the page. It's a light color that's used on elements like cards, modals, and other surfaces that need to stand out from the background.
50
50
#7897d3
100
100
#5279c7
200
200
#385fad
300
300
#2c4a87
400
400
#1f3560
500
500
#13203a
600
600
#060b13
700
700
#000000
800
800
#000000
900
900
#000000
950
950
#000000
