Discover shop.acquisition.com design foundations

Learn how shop.acquisition.com uses colors and fonts to enhance user experience and design coherence.

ICONS


Favicon 180x180
Favicon

TYPOGRAPHIES


Aa

Poppins - 400 - normal

ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 0123456789 !@#$%^&*()

Aa

Poppins - 600 - normal

ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 0123456789 !@#$%^&*()

Aa

Poppins - 700 - normal

ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 0123456789 !@#$%^&*()

COLORS


CALL TO ACTION

The call to action color is specifically chosen to stand out on the page. It's used on elements that require user interaction or urgent attention, such as "submit" buttons, promotional banners, or important links.

50

50

#ffffff

100

100

#e2ccff

200

200

#c599ff

300

300

#a866ff

400

400

#8b33ff

500

500

#6f00ff

600

600

#5800cc

700

700

#420099

800

800

#2c0066

900

900

#160033

950

950

#000000

HERO

The hero color is used to draw attention to the most important content on the page. It's the main color used on content above the fold.

50

50

#7b86c1

100

100

#5966b1

200

200

#455092

300

300

#343d6f

400

400

#242a4c

500

500

#14172a

600

600

#030407

700

700

#000000

800

800

#000000

900

900

#000000

950

950

#000000

ACCENT

The accent color is used to highlight important elements on the page, such as headings, links, or buttons. It's a secondary color that complements the primary color scheme.

50

50

#ffffff

100

100

#feeccd

200

200

#fdd99b

300

300

#fdc668

400

400

#fcb336

500

500

#fba004

600

600

#c98003

700

700

#976002

800

800

#644002

900

900

#322001

950

950

#000000

BACKGROUND

The background color is the primary color used in the background of the page. It's a neutral color that provides a backdrop for the content on the page.

50

50

#ffffff

100

100

#ffffff

200

200

#ffffff

300

300

#ffffff

400

400

#ffffff

500

500

#ffffff

600

600

#e6e6e6

700

700

#cccccc

800

800

#b3b3b3

900

900

#999999

950

950

#808080

SURFACE

The surface color is used to create depth and dimension on the page. It's a light color that's used on elements like cards, modals, and other surfaces that need to stand out from the background.

50

50

#acafc3

100

100

#8f92ae

200

200

#717698

300

300

#5a5e7c

400

400

#45485f

500

500

#2f3141

600

600

#1a1b23

700

700

#040406

800

800

#000000

900

900

#000000

950

950

#000000