Discover shop.acquisition.com design foundations
Learn how shop.acquisition.com uses colors and fonts to enhance user experience and design coherence.
Last update: 07/05/2024
ICONS

TYPOGRAPHIES
Aa
ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 0123456789 !@#$%^&*()
Aa
ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 0123456789 !@#$%^&*()
Aa
ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 0123456789 !@#$%^&*()
COLORS
CALL TO ACTION
The call to action color is specifically chosen to stand out on the page. It's used on elements that require user interaction or urgent attention, such as "submit" buttons, promotional banners, or important links.
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50
#ffffff
100
100
#e2ccff
200
200
#c599ff
300
300
#a866ff
400
400
#8b33ff
500
500
#6f00ff
600
600
#5800cc
700
700
#420099
800
800
#2c0066
900
900
#160033
950
950
#000000
HERO
The hero color is used to draw attention to the most important content on the page. It's the main color used on content above the fold.
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50
#7b86c1
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100
#5966b1
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200
#455092
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300
#343d6f
400
400
#242a4c
500
500
#14172a
600
600
#030407
700
700
#000000
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800
#000000
900
900
#000000
950
950
#000000
ACCENT
The accent color is used to highlight important elements on the page, such as headings, links, or buttons. It's a secondary color that complements the primary color scheme.
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50
#ffffff
100
100
#feeccd
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200
#fdd99b
300
300
#fdc668
400
400
#fcb336
500
500
#fba004
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600
#c98003
700
700
#976002
800
800
#644002
900
900
#322001
950
950
#000000
BACKGROUND
The background color is the primary color used in the background of the page. It's a neutral color that provides a backdrop for the content on the page.
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50
#ffffff
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100
#ffffff
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200
#ffffff
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300
#ffffff
400
400
#ffffff
500
500
#ffffff
600
600
#e6e6e6
700
700
#cccccc
800
800
#b3b3b3
900
900
#999999
950
950
#808080
SURFACE
The surface color is used to create depth and dimension on the page. It's a light color that's used on elements like cards, modals, and other surfaces that need to stand out from the background.
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50
#acafc3
100
100
#8f92ae
200
200
#717698
300
300
#5a5e7c
400
400
#45485f
500
500
#2f3141
600
600
#1a1b23
700
700
#040406
800
800
#000000
900
900
#000000
950
950
#000000