Discover stripe.com design foundations
Learn how stripe.com uses colors and fonts to enhance user experience and design coherence.
Last update: 06/28/2024
ICONS
TYPOGRAPHIES
Aa
ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 0123456789 !@#$%^&*()
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ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 0123456789 !@#$%^&*()
Aa
ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 0123456789 !@#$%^&*()
Aa
ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 0123456789 !@#$%^&*()
Aa
ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 0123456789 !@#$%^&*()
Aa
ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 0123456789 !@#$%^&*()
Aa
ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 0123456789 !@#$%^&*()
COLORS
CALL TO ACTION
The call to action color is specifically chosen to stand out on the page. It's used on elements that require user interaction or urgent attention, such as "submit" buttons, promotional banners, or important links.
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50
#65a6e7
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100
#388ce0
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200
#1f73c7
300
300
#18599a
400
400
#11406e
500
500
#0a2642
600
600
#030d16
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700
#000000
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800
#000000
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900
#000000
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950
#000000
HERO
The hero color is used to draw attention to the most important content on the page. It's the main color used on content above the fold.
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50
#ffffff
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100
#ffffff
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200
#ffffff
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300
#ffffff
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400
#ffffff
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500
#ffffff
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600
#e6e6e6
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700
#cccccc
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800
#b3b3b3
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900
#999999
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950
#808080
ACCENT
The accent color is used to highlight important elements on the page, such as headings, links, or buttons. It's a secondary color that complements the primary color scheme.
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50
#ffffff
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100
#ffffff
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200
#ffffff
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300
#ddccff
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400
#bb99ff
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500
#9966ff
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600
#7733ff
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700
#5500ff
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800
#4400cc
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900
#330099
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950
#220066
BACKGROUND
The background color is the primary color used in the background of the page. It's a neutral color that provides a backdrop for the content on the page.
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50
#ffffff
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100
#ffffff
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200
#ffffff
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300
#ffffff
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400
#ffffff
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500
#ffffff
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600
#e6e6e6
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700
#cccccc
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800
#b3b3b3
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900
#999999
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950
#808080
SURFACE
The surface color is used to create depth and dimension on the page. It's a light color that's used on elements like cards, modals, and other surfaces that need to stand out from the background.
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50
#ffffff
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100
#ffffff
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200
#f8f3fc
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300
#dfcbf1
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400
#c7a2e6
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500
#ae7adc
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600
#9652d1
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700
#7c32bd
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800
#622895
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900
#481d6d
950
950
#2d1244
