Discover anthropic.com design foundations
Learn how anthropic.com uses colors and fonts to enhance user experience and design coherence.
Last update: 07/03/2024
ICONS
TYPOGRAPHIES
Aa
ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 0123456789 !@#$%^&*()
Aa
ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 0123456789 !@#$%^&*()
Aa
ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 0123456789 !@#$%^&*()
Aa
ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 0123456789 !@#$%^&*()
COLORS
CALL TO ACTION
The call to action color is specifically chosen to stand out on the page. It's used on elements that require user interaction or urgent attention, such as "submit" buttons, promotional banners, or important links.
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50
#979791
100
100
#7e7e77
200
200
#64645e
300
300
#4a4a45
400
400
#2f2f2d
500
500
#151514
600
600
#000000
700
700
#000000
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800
#000000
900
900
#000000
950
950
#000000
HERO
The hero color is used to draw attention to the most important content on the page. It's the main color used on content above the fold.
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50
#ffffff
100
100
#ffffff
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200
#ffffff
300
300
#ffffff
400
400
#ffffff
500
500
#f0efea
600
600
#dbd9cc
700
700
#c6c2ae
800
800
#b1ab91
900
900
#9c9573
950
950
#807a5b
ACCENT
The accent color is used to highlight important elements on the page, such as headings, links, or buttons. It's a secondary color that complements the primary color scheme.
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50
#ffffff
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100
#ffffff
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200
#ecf5fd
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300
#bddbfa
400
400
#8ec2f6
500
500
#5fa8f2
600
600
#2f8fee
700
700
#1275d9
800
800
#0e5caa
900
900
#0a427b
950
950
#06294b
BACKGROUND
The background color is the primary color used in the background of the page. It's a neutral color that provides a backdrop for the content on the page.
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50
#ffffff
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100
#ffffff
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200
#ffffff
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300
#ffffff
400
400
#ffffff
500
500
#f0efea
600
600
#dbd9cc
700
700
#c6c2ae
800
800
#b1ab91
900
900
#9c9573
950
950
#807a5b
SURFACE
The surface color is used to create depth and dimension on the page. It's a light color that's used on elements like cards, modals, and other surfaces that need to stand out from the background.
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50
#ffffff
100
100
#ffffff
200
200
#ffffff
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300
#ffffff
400
400
#ffffff
500
500
#f0efea
600
600
#dbd9cc
700
700
#c6c2ae
800
800
#b1ab91
900
900
#9c9573
950
950
#807a5b
