Discover apple.com.cn design foundations
Learn how apple.com.cn uses colors and fonts to enhance user experience and design coherence.
Last update: 07/11/2024
ICONS
TYPOGRAPHIES
Aa
ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 0123456789 !@#$%^&*()
Aa
ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 0123456789 !@#$%^&*()
Aa
ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 0123456789 !@#$%^&*()
COLORS
CALL TO ACTION
The call to action color is specifically chosen to stand out on the page. It's used on elements that require user interaction or urgent attention, such as "submit" buttons, promotional banners, or important links.
50
50
#e5f2ff
100
100
#b3d9ff
200
200
#80bfff
300
300
#4da6ff
400
400
#1a8cff
500
500
#0073e6
600
600
#0059b3
700
700
#004080
800
800
#00264d
900
900
#000d1a
950
950
#000000
HERO
The hero color is used to draw attention to the most important content on the page. It's the main color used on content above the fold.
50
50
#949499
100
100
#7a7a7f
200
200
#616165
300
300
#48484b
400
400
#2f2f31
500
500
#161617
600
600
#000000
700
700
#000000
800
800
#000000
900
900
#000000
950
950
#000000
ACCENT
The accent color is used to highlight important elements on the page, such as headings, links, or buttons. It's a secondary color that complements the primary color scheme.
50
50
#cce6ff
100
100
#99ccff
200
200
#66b3ff
300
300
#3399ff
400
400
#0080ff
500
500
#0066cc
600
600
#004d99
700
700
#003366
800
800
#001a33
900
900
#000000
950
950
#000000
BACKGROUND
The background color is the primary color used in the background of the page. It's a neutral color that provides a backdrop for the content on the page.
50
50
#949499
100
100
#7a7a7f
200
200
#616165
300
300
#48484b
400
400
#2f2f31
500
500
#161617
600
600
#000000
700
700
#000000
800
800
#000000
900
900
#000000
950
950
#000000
SURFACE
The surface color is used to create depth and dimension on the page. It's a light color that's used on elements like cards, modals, and other surfaces that need to stand out from the background.
50
50
#e5f2ff
100
100
#b3d9ff
200
200
#80bfff
300
300
#4da6ff
400
400
#1a8cff
500
500
#0073e6
600
600
#0059b3
700
700
#004080
800
800
#00264d
900
900
#000d1a
950
950
#000000
