Discover dell.com design foundations
Learn how dell.com uses colors and fonts to enhance user experience and design coherence.
Last update: 07/11/2024
ICONS
TYPOGRAPHIES
Aa
ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 0123456789 !@#$%^&*()
Aa
ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 0123456789 !@#$%^&*()
Aa
ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 0123456789 !@#$%^&*()
Aa
ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 0123456789 !@#$%^&*()
Aa
ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 0123456789 !@#$%^&*()
Aa
ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 0123456789 !@#$%^&*()
COLORS
CALL TO ACTION
The call to action color is specifically chosen to stand out on the page. It's used on elements that require user interaction or urgent attention, such as "submit" buttons, promotional banners, or important links.
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50
#6a87b4
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100
#4f6e9c
200
200
#3e567a
300
300
#2c3e58
400
400
#1b2636
500
500
#0a0e14
600
600
#000000
700
700
#000000
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800
#000000
900
900
#000000
950
950
#000000
HERO
The hero color is used to draw attention to the most important content on the page. It's the main color used on content above the fold.
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50
#6a87b4
100
100
#4f6e9c
200
200
#3e567a
300
300
#2c3e58
400
400
#1b2636
500
500
#0a0e14
600
600
#000000
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700
#000000
800
800
#000000
900
900
#000000
950
950
#000000
ACCENT
The accent color is used to highlight important elements on the page, such as headings, links, or buttons. It's a secondary color that complements the primary color scheme.
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50
#b8deff
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100
#85c6ff
200
200
#52aeff
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300
#1f96ff
400
400
#007deb
500
500
#0062b8
600
600
#004785
700
700
#002c52
800
800
#00101f
900
900
#000000
950
950
#000000
BACKGROUND
The background color is the primary color used in the background of the page. It's a neutral color that provides a backdrop for the content on the page.
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50
#6a87b4
100
100
#4f6e9c
200
200
#3e567a
300
300
#2c3e58
400
400
#1b2636
500
500
#0a0e14
600
600
#000000
700
700
#000000
800
800
#000000
900
900
#000000
950
950
#000000
SURFACE
The surface color is used to create depth and dimension on the page. It's a light color that's used on elements like cards, modals, and other surfaces that need to stand out from the background.
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50
#57a8ff
100
100
#248eff
200
200
#0074f0
300
300
#005bbd
400
400
#00438a
500
500
#002a57
600
600
#001124
700
700
#000000
800
800
#000000
900
900
#000000
950
950
#000000
