Discover kapwing.com design foundations

Learn how kapwing.com uses colors and fonts to enhance user experience and design coherence.

ICONS


Favicon 180x180
Favicon

TYPOGRAPHIES


Aa

open sans, helvetica, arial, sans-serif, system-ui - 400 - normal

ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 0123456789 !@#$%^&*()

Aa

open sans, helvetica, arial, sans-serif, system-ui - 600 - normal

ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 0123456789 !@#$%^&*()

Aa

open sans, helvetica, arial, sans-serif, system-ui - 700 - normal

ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 0123456789 !@#$%^&*()

Aa

open sans, sans-serif, system-ui - 400 - normal

ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 0123456789 !@#$%^&*()

Aa

open sans, sans-serif, system-ui - 500 - normal

ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 0123456789 !@#$%^&*()

Aa

open sans, sans-serif, system-ui - 800 - normal

ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 0123456789 !@#$%^&*()

Aa

raleway, sans-serif - 800 - normal

ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 0123456789 !@#$%^&*()

Aa

raleway, sans-serif - 900 - normal

ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 0123456789 !@#$%^&*()

Aa

raleway, sans-serif - 1000 - normal

ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 0123456789 !@#$%^&*()

Aa

raleway - 800 - normal

ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 0123456789 !@#$%^&*()

COLORS


CALL TO ACTION

The call to action color is specifically chosen to stand out on the page. It's used on elements that require user interaction or urgent attention, such as "submit" buttons, promotional banners, or important links.

50

50

#fafffe

100

100

#ccfaf7

200

200

#9ef5f0

300

300

#70f0ea

400

400

#42ebe3

500

500

#18e2d8

600

600

#13b4ac

700

700

#0e8680

800

800

#095854

900

900

#042a28

950

950

#000000

HERO

The hero color is used to draw attention to the most important content on the page. It's the main color used on content above the fold.

50

50

#ffffff

100

100

#ffffff

200

200

#ffffff

300

300

#ffffff

400

400

#ffffff

500

500

#ffffff

600

600

#e6e6e6

700

700

#cccccc

800

800

#b3b3b3

900

900

#999999

950

950

#808080

ACCENT

The accent color is used to highlight important elements on the page, such as headings, links, or buttons. It's a secondary color that complements the primary color scheme.

50

50

#afb3c0

100

100

#9298aa

200

200

#767d93

300

300

#5e6478

400

400

#484c5b

500

500

#31353f

600

600

#1b1d22

700

700

#040506

800

800

#000000

900

900

#000000

950

950

#000000

BACKGROUND

The background color is the primary color used in the background of the page. It's a neutral color that provides a backdrop for the content on the page.

50

50

#ffffff

100

100

#ffffff

200

200

#ffffff

300

300

#ffffff

400

400

#ffffff

500

500

#ffffff

600

600

#e6e6e6

700

700

#cccccc

800

800

#b3b3b3

900

900

#999999

950

950

#808080

SURFACE

The surface color is used to create depth and dimension on the page. It's a light color that's used on elements like cards, modals, and other surfaces that need to stand out from the background.

50

50

#fafffe

100

100

#ccfaf7

200

200

#9ef5f0

300

300

#70f0ea

400

400

#42ebe3

500

500

#18e2d8

600

600

#13b4ac

700

700

#0e8680

800

800

#095854

900

900

#042a28

950

950

#000000