Discover klarna.com design foundations
Learn how klarna.com uses colors and fonts to enhance user experience and design coherence.
Last update: 06/29/2024
ICONS
TYPOGRAPHIES
Aa
ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 0123456789 !@#$%^&*()
Aa
ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 0123456789 !@#$%^&*()
Aa
ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 0123456789 !@#$%^&*()
Aa
ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 0123456789 !@#$%^&*()
COLORS
CALL TO ACTION
The call to action color is specifically chosen to stand out on the page. It's used on elements that require user interaction or urgent attention, such as "submit" buttons, promotional banners, or important links.
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50
#6a43df
100
100
#4d23cd
200
200
#3d1ba1
300
300
#2c1476
400
400
#1c0d4a
500
500
#0c051f
600
600
#000000
700
700
#000000
800
800
#000000
900
900
#000000
950
950
#000000
HERO
The hero color is used to draw attention to the most important content on the page. It's the main color used on content above the fold.
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50
#d7cde5
100
100
#bcabd4
200
200
#a189c2
300
300
#8668b1
400
400
#6d4e97
500
500
#543d76
600
600
#3c2b54
700
700
#241a32
800
800
#0c0911
900
900
#000000
950
950
#000000
ACCENT
The accent color is used to highlight important elements on the page, such as headings, links, or buttons. It's a secondary color that complements the primary color scheme.
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50
#80ff80
100
100
#4dff4d
200
200
#1aff1a
300
300
#00e600
400
400
#00b300
500
500
#008000
600
600
#004d00
700
700
#001a00
800
800
#000000
900
900
#000000
950
950
#000000
BACKGROUND
The background color is the primary color used in the background of the page. It's a neutral color that provides a backdrop for the content on the page.
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50
#ffffff
100
100
#ffffff
200
200
#ffffff
300
300
#ffffff
400
400
#ffffff
500
500
#ffffff
600
600
#e6e6e6
700
700
#cccccc
800
800
#b3b3b3
900
900
#999999
950
950
#808080
SURFACE
The surface color is used to create depth and dimension on the page. It's a light color that's used on elements like cards, modals, and other surfaces that need to stand out from the background.
50
50
#ffffff
100
100
#ffffff
200
200
#ffffff
300
300
#ffffff
400
400
#ffdbeb
500
500
#ffa8ce
600
600
#ff75b1
700
700
#ff4294
800
800
#ff0f77
900
900
#db005f
950
950
#a80049
