Discover loom.com design foundations
Learn how loom.com uses colors and fonts to enhance user experience and design coherence.
Last update: 06/28/2024
ICONS
TYPOGRAPHIES
Aa
ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 0123456789 !@#$%^&*()
Aa
ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 0123456789 !@#$%^&*()
COLORS
CALL TO ACTION
The call to action color is specifically chosen to stand out on the page. It's used on elements that require user interaction or urgent attention, such as "submit" buttons, promotional banners, or important links.
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50
#ffffff
100
100
#ffffff
200
200
#d4d6f7
300
300
#aaacee
400
400
#7f83e6
500
500
#5559dd
600
600
#2a30d5
700
700
#2226aa
800
800
#191d80
900
900
#111355
950
950
#080a2b
HERO
The hero color is used to draw attention to the most important content on the page. It's the main color used on content above the fold.
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50
#ffffff
100
100
#ffffff
200
200
#ffffff
300
300
#ffffff
400
400
#ffffff
500
500
#f0f1ff
600
600
#bdc1ff
700
700
#8a92ff
800
800
#5762ff
900
900
#2432ff
950
950
#0010f0
ACCENT
The accent color is used to highlight important elements on the page, such as headings, links, or buttons. It's a secondary color that complements the primary color scheme.
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50
#c8c0e8
100
100
#a79ada
200
200
#8775cc
300
300
#6650be
400
400
#4f3ba0
500
500
#3d2d7b
600
600
#2a2056
700
700
#181230
800
800
#06040b
900
900
#000000
950
950
#000000
BACKGROUND
The background color is the primary color used in the background of the page. It's a neutral color that provides a backdrop for the content on the page.
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50
#ffffff
100
100
#ffffff
200
200
#ffffff
300
300
#ffffff
400
400
#ffffff
500
500
#f0f1ff
600
600
#bdc1ff
700
700
#8a92ff
800
800
#5762ff
900
900
#2432ff
950
950
#0010f0
SURFACE
The surface color is used to create depth and dimension on the page. It's a light color that's used on elements like cards, modals, and other surfaces that need to stand out from the background.
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50
#ffffff
100
100
#ffffff
200
200
#d4d6f7
300
300
#aaacee
400
400
#7f83e6
500
500
#5559dd
600
600
#2a30d5
700
700
#2226aa
800
800
#191d80
900
900
#111355
950
950
#080a2b
