Discover savethechildren.org design foundations
Learn how savethechildren.org uses colors and fonts to enhance user experience and design coherence.
Last update: 06/29/2024
ICONS
TYPOGRAPHIES
Aa
ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 0123456789 !@#$%^&*()
Aa
ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 0123456789 !@#$%^&*()
Aa
ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 0123456789 !@#$%^&*()
Aa
ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 0123456789 !@#$%^&*()
COLORS
CALL TO ACTION
The call to action color is specifically chosen to stand out on the page. It's used on elements that require user interaction or urgent attention, such as "submit" buttons, promotional banners, or important links.
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50
#fef6f6
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100
#f8ccc9
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200
#f2a19c
300
300
#ec776f
400
400
#e64c41
500
500
#d9291c
600
600
#ac2016
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700
#7e1810
800
800
#510f0b
900
900
#240705
950
950
#000000
HERO
The hero color is used to draw attention to the most important content on the page. It's the main color used on content above the fold.
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50
#ffffff
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100
#ffffff
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200
#ffffff
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300
#ffffff
400
400
#ffffff
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500
#f2f1ed
600
600
#dddacf
700
700
#c8c3b1
800
800
#b3ad94
900
900
#9e9676
950
950
#837c5d
ACCENT
The accent color is used to highlight important elements on the page, such as headings, links, or buttons. It's a secondary color that complements the primary color scheme.
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50
#ffffff
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100
#ffffff
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200
#ffffff
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300
#fbfaf9
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400
#e6e3db
500
500
#d1ccbd
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600
#bcb59f
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700
#a79e81
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800
#908564
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900
#726a4f
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950
#544e3b
BACKGROUND
The background color is the primary color used in the background of the page. It's a neutral color that provides a backdrop for the content on the page.
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50
#ffffff
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100
#ffffff
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200
#ffffff
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300
#ffffff
400
400
#ffffff
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500
#f2f1ed
600
600
#dddacf
700
700
#c8c3b1
800
800
#b3ad94
900
900
#9e9676
950
950
#837c5d
SURFACE
The surface color is used to create depth and dimension on the page. It's a light color that's used on elements like cards, modals, and other surfaces that need to stand out from the background.
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50
#cccfd1
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100
#b1b5b9
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200
#969ca2
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300
#7b838a
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400
#62696f
500
500
#4a5054
600
600
#323639
700
700
#1a1c1e
800
800
#020303
900
900
#000000
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950
#000000
