Discover unicef.org design foundations
Learn how unicef.org uses colors and fonts to enhance user experience and design coherence.
Last update: 06/29/2024
ICONS
TYPOGRAPHIES
Aa
ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 0123456789 !@#$%^&*()
Aa
ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 0123456789 !@#$%^&*()
Aa
ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 0123456789 !@#$%^&*()
COLORS
CALL TO ACTION
The call to action color is specifically chosen to stand out on the page. It's used on elements that require user interaction or urgent attention, such as "submit" buttons, promotional banners, or important links.
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50
#fef1eb
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100
#fccfba
200
200
#faad89
300
300
#f88b59
400
400
#f66928
500
500
#e14e09
600
600
#b03d07
700
700
#7f2c05
800
800
#4e1b03
900
900
#1d0a01
950
950
#000000
HERO
The hero color is used to draw attention to the most important content on the page. It's the main color used on content above the fold.
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50
#bfbfbf
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100
#a6a6a6
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200
#8c8c8c
300
300
#737373
400
400
#595959
500
500
#404040
600
600
#262626
700
700
#0d0d0d
800
800
#000000
900
900
#000000
950
950
#000000
ACCENT
The accent color is used to highlight important elements on the page, such as headings, links, or buttons. It's a secondary color that complements the primary color scheme.
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50
#bfbfbf
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100
#a6a6a6
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200
#8c8c8c
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300
#737373
400
400
#595959
500
500
#404040
600
600
#262626
700
700
#0d0d0d
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800
#000000
900
900
#000000
950
950
#000000
BACKGROUND
The background color is the primary color used in the background of the page. It's a neutral color that provides a backdrop for the content on the page.
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50
#ffffff
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100
#ffffff
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200
#ffffff
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300
#ffffff
400
400
#ffffff
500
500
#f2f2f2
600
600
#d9d9d9
700
700
#bfbfbf
800
800
#a6a6a6
900
900
#8c8c8c
950
950
#737373
SURFACE
The surface color is used to create depth and dimension on the page. It's a light color that's used on elements like cards, modals, and other surfaces that need to stand out from the background.
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50
#ffffff
100
100
#d2eef9
200
200
#a4ddf4
300
300
#77ccee
400
400
#49bbe9
500
500
#1cabe3
600
600
#1688b6
700
700
#116688
800
800
#0b445b
900
900
#06222d
950
950
#000000
