Discover veritone.com design foundations
Learn how veritone.com uses colors and fonts to enhance user experience and design coherence.
Last update: 07/03/2024
ICONS
TYPOGRAPHIES
Aa
ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 0123456789 !@#$%^&*()
Aa
ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 0123456789 !@#$%^&*()
Aa
ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 0123456789 !@#$%^&*()
Aa
ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 0123456789 !@#$%^&*()
COLORS
CALL TO ACTION
The call to action color is specifically chosen to stand out on the page. It's used on elements that require user interaction or urgent attention, such as "submit" buttons, promotional banners, or important links.
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50
#ffffff
100
100
#fefff5
200
200
#f7fdc4
300
300
#f1fb93
400
400
#eaf962
500
500
#e4f830
600
600
#d5ec09
700
700
#a9bb07
800
800
#7d8a05
900
900
#505903
950
950
#242701
HERO
The hero color is used to draw attention to the most important content on the page. It's the main color used on content above the fold.
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50
#a1a1a1
100
100
#878787
200
200
#6e6e6e
300
300
#545454
400
400
#3b3b3b
500
500
#212121
600
600
#080808
700
700
#000000
800
800
#000000
900
900
#000000
950
950
#000000
ACCENT
The accent color is used to highlight important elements on the page, such as headings, links, or buttons. It's a secondary color that complements the primary color scheme.
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50
#98a098
100
100
#7d877d
200
200
#646d64
300
300
#4c524c
400
400
#333833
500
500
#1b1d1b
600
600
#020302
700
700
#000000
800
800
#000000
900
900
#000000
950
950
#000000
BACKGROUND
The background color is the primary color used in the background of the page. It's a neutral color that provides a backdrop for the content on the page.
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50
#ffffff
100
100
#ffffff
200
200
#ffffff
300
300
#ffffff
400
400
#ffffff
500
500
#ffffff
600
600
#e6e6e6
700
700
#cccccc
800
800
#b3b3b3
900
900
#999999
950
950
#808080
SURFACE
The surface color is used to create depth and dimension on the page. It's a light color that's used on elements like cards, modals, and other surfaces that need to stand out from the background.
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50
#ffffff
100
100
#fefff5
200
200
#f7fdc4
300
300
#f1fb93
400
400
#eaf962
500
500
#e4f830
600
600
#d5ec09
700
700
#a9bb07
800
800
#7d8a05
900
900
#505903
950
950
#242701
